Job Description

Minimum Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in managing paid media campaigns.
• Technical Proficiency: Proficient in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication: Excellent verbal and written communication skills.
• Project Management: Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
• Team Player: Ability to work collaboratively within a team and independently when required.
• Creativity: Innovative mindset with the ability to develop creative solutions to marketing challenges.

Responsibilities:

• Campaign Management: Plan, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
• Budget Management: Allocate and manage budgets for paid media campaigns to ensure maximum ROI.
• Collaboration: Work closely with the marketing team to align paid media strategies with overall marketing goals.
• Reporting: Prepare detailed reports on campaign performance, including key metrics and KPIs, and present findings to stakeholders.
• Vendor Coordination: Coordinate with external vendors and agencies to ensure timely and effective campaign execution.
• Market Research: Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
• Strategy Development: Contribute to the development of comprehensive paid media strategies that drive traffic, engagement, and conversions.