Job Description

We are looking for a Paid Media Staff who can combine strategic thinking, creative execution, and data-driven optimization to drive campaign performance.If you understand how to turn marketing objectives into compelling content, align messaging across the customer journey, and use performance insights to continuously improve campaigns, we'd love to hear from you!

Key Responsibilities

• Translate marketing objectives into relevant content plans, messaging, creative angles, and approaches tailored to campaign goals and target audiences.
• Develop content from ideation to production and publishing, ensuring alignment with the overall communication strategy and paid media objectives.
• Ensure consistent messaging across paid ads, landing pages, and other customer touchpoints throughout the customer journey, from awareness to conversion.
• Analyze paid media and landing page performance, identify gaps and opportunities, and translate data into actionable improvements across messaging, creative angles, content, and landing pages.

Requirements

• Strong understanding of content and communication strategy, with the ability to translate marketing objectives into effective content plans and creative approaches.
• Creative, detail-oriented, and comfortable working with both data and creative execution.
• Ability to develop and execute content from ideation to production and publishing.
• Understanding of marketing funnels and the importance of message consistency across ads, landing pages, and the customer journey.
• Ability to turn performance insights into actionable content and campaign optimization strategies.