Job Description

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £30,240 to 35,240. Your salary level is determined by skills and experience within our progression framework.

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

As a Paid Media Manager, you’ll drive performance across a portfolio of paid media accounts through strategic optimisation, data-led decision making, automation, and cross-channel collaboration. You’ll lead bidding and creative strategies, deliver actionable insights, support advanced measurement initiatives, and identify opportunities for innovation and commercial growth.

Working closely with clients and internal teams, you’ll manage multiple priorities, build strong stakeholder relationships, and support the development of junior team members. You’ll also leverage emerging AI tools and platform technologies to improve efficiency, enhance campaign performance, and help shape best practice across the team.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

1. Campaign Management & Technical Excellence

You'll own the daily performance and technical sophistication of your client portfolio.

• Bidding & Optimisation: Independently manage and troubleshoot bidding strategies to hit agreed KPIs. Implement complex portfolio bidding and leverage CroudOS automation tools

• Account Hygiene & Platform Expertise: Maintain "Best in Class" account hygiene. Stay ahead of technical platform shifts, extract maximum value from platform tools, and define what proactive maintenance looks like for your pod

• Automation & Tools: Help identify manual, repetitive tasks within your accounts and proactively implement automated solutions (scripts/proprietary tech) to improve margins

• Copy & Creative Strategy: Brief creative assets for campaigns. Use data to suggest high-impact creative pivots and lead the ongoing creative testing roadmap for your clients

2. Data, Measurement & Reporting

You'll be responsible for elevating reporting from "what happened" to "what we should do next."

• Data Analysis: Transform raw data into actionable insights that actively change the direction of an account, whilst tracking business KPIs

• Measurement & Incrementality: Explain the impact of privacy changes to clients. Implement and report on simple lift/AB tests, incrementality tests, helping work to get clients bought into advanced measurement models

3. Strategic Planning & Account Development

You'll proactively identify growth opportunities and ensure our media plans are integrated.

• Roadmap Ownership: Build, audit, and execute 90-day roadmaps that align closely with client business goals. Help lead & support Quarterly Business Reviews (QBRs)

• Cross-Channel Integration: Help build integrated Search and Social Media plans. Coordinate cross-channel budgets and contribute to internal cross-channel syncs to ensure strategy is cohesive

• Commerciality & Growth: Build business cases/case studies that show clear commercial benefits to new adopted initiatives. Help to curate external and joint case studies. Optimise client investments and help surface potential cross-sell opportunities to SAM/AD

• Channel Innovation: Keep your team updated on platform betas and trends. Independently test new features and drive the adoption of new channel tactics across the agency

4. Operational Efficiency & Team Leadership

You'll be a role model for the Executives and a trusted operational partner to the Senior Account Managers and Account Directors.

• Workload Management: Confidently manage multiple deadlines across various accounts. Protect your "deep-work" time through effective calendar management and coach others on time-blocking

• Team Development: Mentor junior team members (Executives) on core technical tasks. Provide constructive, actionable feedback on their work and run team training sessions on core platform topics

• Presentation & Communication: Write and speak about complex systems and the chosen paid media approach. Overcome presentation challenges, and persuade clients and colleagues to align with your approach. Working with the team to construct responses to clients’ queries and requests in a timely and effective manner

• Stay up to date with emerging AI technologies and leverage AI tools (CroudOS automation tools or qualified third-party tools) to streamline workflows and enhance management efficiency

PERSON SPECIFICATION

• Degree-level education or equivalent/relevant work experience

• Native speaker of Japanese or Korean

• Demonstrable passion, experience and knowledge of Paid Media platforms (including PPC and/or Paid Social), minimum 1-2 years of experience in Paid Search, specifically across Search Engines (Google, Microsoft etc.)

• Experience and knowledge of local Search Engines (Yahoo! Japan, Naver, Kakao etc.) would be an advantage

• Strong Microsoft Office/Google Workspace skills which must include Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides

• Proven track record of working to and meeting deadlines and able to deliver under pressure

• Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously

• Proven ability to think critically and creatively, with an impeccable attention to detail

• Proactive approach to ways of working and problem solving, with the confidence to question the norm

• Strong communication & presentation skills

• Thrives working in a team setting

• Mathematically minded and comfortable working with large numbers

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact