Job Description

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance. Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.

ABOUT THE ROLE

As the Paid Media Manager, you will own and drive business growth through paid media channels, partnering closely with the Director of Marketing to shape and execute a strategic, full-funnel media approach. This role combines agency management, cross-functional collaboration, media strategy, data analysis, seasonal planning, and creative thinking.

As a key member of the Marketing team, you will work cross-functionally with Creative, Merchandising, Social Media, Ecommerce, and Retail to develop and execute cohesive paid media campaigns across both online and offline channels. The ideal candidate brings deep full-funnel experience, strong knowledge of the evolving paid media landscape, and the ability to identify opportunities that continuously improve Filson’s media strategy and drive measurable business results.

You will serve as the primary point of accountability for Filson’s media agency relationship, partnering closely with agency teams to monitor daily performance, identify insights and opportunities, and drive optimization across channels, audiences, and creative.

RESPONSIBILITIES

• Partner with the Director of Marketing and external agency to define and own the Performance Marketing agenda, establishing and driving accountability to business-level and channel-level targets, including ROAS, CAC, and CPP.
• Develop and execute full-funnel paid media strategies that maximize media investment and drive growth across the customer journey.
• Monitor and optimize channel performance in partnership with the media agency across Paid Social, Paid Search, Programmatic, and other emerging channels.
• Proactively identify new channels, placements, audiences, creative opportunities, and testing strategies to improve media efficiency and effectiveness.
• Lead Filson’s Out-of-Home (OOH) media strategy and manage the process from planning and execution through measurement and optimization.
• Partner with external agencies to develop and execute test-and-learn programs, building scalable roadmaps that improve campaign performance and return on investment.
• Partner with the digital creative agency to develop and execute creative briefs, ensuring the appropriate volume and mix of video and static assets are available at the right frequency to maintain campaign effectiveness.
• Own the paid media agency relationship, including weekly agendas, KPI accountability, performance monitoring, and insight generation in partnership with agency teams.
• Translate media performance and data into clear, actionable insights and communicate key takeaways to the Director of Marketing and Leadership Team.
• Own the Post Action Report process and ensure campaign learnings are incorporated into future seasonal planning and media strategies.
• Partner with the Director of Marketing and external agency to build and activate first-party audiences and support incrementality testing.
• Collaborate cross-functionally with Creative, Merchandising, Social Media, Ecommerce, and Retail to ensure paid media strategies align with broader business and marketing objectives.
• Stay current on evolving paid media platforms, technologies, measurement practices, and industry trends to identify opportunities for continued innovation and growth.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience owning or driving paid media strategy in a similar role, preferably within a retail, ecommerce, apparel, luxury, or consumer brand environment.
• Demonstrated experience developing and executing full-funnel paid media strategies across multiple channels, including Paid Social, Paid Search, and Programmatic.
• Strong understanding of media performance measurement, optimization, audience strategy, and testing methodologies.
• Proven track record of driving measurable business results through paid media channels.
• Experience managing external media agencies and holding agency partners accountable to performance goals and KPIs.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and recommendations.
• Strategic and creative thinker with the ability to identify opportunities and develop innovative approaches to media planning and execution.
• Strong communication, interpersonal, and writing skills, with the ability to effectively present insights and recommendations to leadership.
• Highly organized, proactive self-starter who thrives in an environment of ownership and accountability.
• Ability to manage multiple priorities and work effectively across cross-functional teams in a fast-paced environment.
• Flexible and adaptable, with the ability to navigate change and evolving business needs.
• Proficient knowledge of Microsoft Office, including Excel and PowerPoint.

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.