Paid Media Manager (KL07)
The Growth Marketing Team is looking for a Paid Media Manager to support the planning, execution, and optimization of our paid media strategy to increase our online presence and improve our marketing and sales efforts. Our online presence is a key strategic driver of growth for the Enterprise and Mid-Market Business Unit, and this role will contribute meaningfully to driving results.A successful Paid Media Manager will work closely with theDemand Generationteam to help maximize ROI, drive traffic, and support customer acquisition
You'llGet To:
Contribute to the execution of top-of-funnel paid media strategies acrossmedia channels
Partner with the events team to help integrate paid media with event-driven campaigns and support reach across the marketing mix.
Support the identification of resonant messaging byoptimizingtargeting, bids, creatives, audiences, andadand landing pages through A/B testing.
Monitor andreport onprogress against paid media KPIs; execute tests, analyze data, and surface insights to help maximize ROI across campaigns.
Manage campaign expenses by staying on budget,estimating monthly costs, and adjusting bids to improve ROI.
Stay current on paid media best practices andtechnologies andhelpidentifynew tactics and channels to scale paid media efforts.
Collaborate with marketing colleagues to ensure alignment with joint marketingobjectives
Work cross-functionally with content, creative, and marketing operations to support brand and technical execution alignment.
What You'll Need:
5+yearsof related experience working on paid media programs, with experience in paid search, LinkedIn, and B2B digital advertising
BA/BS in Marketing, Digital Media, or a related field
Experience using paid media tactics for B2B brand awareness and demand generation, with a focus on top-of-funnel motions
Solid understanding of paid media metrics; able to interpret results and recommend actions to improve campaign effectiveness
Experience running A/B tests and multivariate experiments
Familiarity with web analyticsmethodologyand platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
Proficient with Marketo or other marketing automation tools
Comfort with ambiguity in a dynamic working environment; able to balance getting the details right while still moving at pace
Benefits:
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$136,000.00 - $172,000.00
You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other.
If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you.
Together, we’re helping make roadways safer and saving lives!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations. For nearly three decades, Lytx® has given fleets the tools to manage and protect all the assets they have in motion – helping them stay connected with their field operations so they can focus on delivering value and growing their businesses. Using proprietary machine vision and artificial intelligence technology to power our video safety and video telematics solutions, Lytx helps protect and connect more than 5.5 million drivers and thousands of fleets, including more than half of the 10 largest carriers in North America. Lytx's powerful network of partners and resellers further extends the reach and impact of our technologies across more than 90 countries.
