Job Description

PAID MEDIA COORDINATOR

THE OPPORTUNITY

This is an opportunity to join a global marketing and social media operations team as a Paid Media Coordinator, supporting a large-scale international brand.

This is a remote position based in Argentina, open to candidates located anywhere in the country. In this role, you will be responsible for managing and executing paid media strategies across multiple solution areas, ensuring campaigns are effectively planned, launched, and optimized.

You will work closely with global stakeholders, media agencies, and cross-functional teams, including content and analytics. As most internal communication is conducted in English, advanced English proficiency is essential. Portuguese is considered a plus but is not mandatory.

This role is ideal for a mid-level professional with strong organizational skills, strategic thinking, and hands-on experience in paid media execution and coordination.

THE ROLE

As a Paid Media Coordinator, your main focus will be driving the execution and optimization of paid media strategies while ensuring alignment across teams and stakeholders.

You will act as a key point of contact between internal teams and external agencies, ensuring campaigns are delivered on time, aligned with content calendars, and continuously improved based on performance insights.

This position requires strong attention to detail, ownership, and the ability to manage multiple workstreams in a fast-paced environment.

WHAT YOU’LL DO

• Develop and execute paid media strategies across different solution areas and campaigns

• Manage relationships with media agencies, ensuring alignment on deliverables, timelines, and performance expectations

• Oversee boosting activities and ensure campaigns are properly configured, launched, and optimized

• Coordinate closely with the Content Coordinator to align paid media efforts with content plans and publication schedules

• Monitor campaign performance and generate insights reports for internal stakeholders

• Identify opportunities for process improvement and contribute to optimizing workflows and operational efficiency

• Ensure proper tracking, tagging, and campaign setup in collaboration with analytics and media teams

• Manage influencer partnerships, including coordination, deliverables tracking, and performance follow-up

• Maintain clear and consistent communication with global stakeholders across different time zones

• Support continuous improvement initiatives by identifying gaps, risks, and opportunities in current processes

• Challenge media agencies to continuously improve campaign performance, recommend optimizations, and adjust media targets based on business needs, audience behavior, and performance insights

WHAT YOU BRING

• 3–5+ years of experience in paid media, digital marketing, or related roles

• Solid understanding of paid media channels (e.g., social media ads, search, display)

• Experience working with media agencies and managing campaign execution end-to-end

• Advanced English proficiency (written and spoken) — mandatory for daily collaboration with global teams

• Strong analytical skills with the ability to interpret performance data and generate actionable insights

• High level of organization and ability to manage multiple campaigns simultaneously

• Strong sense of ownership, accountability, and attention to detail

• Experience collaborating with cross-functional teams (content, analytics, strategy)

• Ability to work in a fast-paced, dynamic, and global environment

GOOD TO HAVE

• Previous experience with influencer marketing and partnerships

• Solid understanding of content strategy and social media best practices, with the ability to guide content development for paid media effectiveness and campaign objectives

• Familiarity with campaign tracking, tagging, and performance measurement frameworks
• Interest or experience in process improvement and operational optimization

QUALIFICATIONS

We are looking for a mid-level professional with a strong background in paid media and digital marketing. Relevant experience may come from agency environments, in-house marketing teams, or performance marketing roles.

A degree in Marketing, Communication, Advertising, or a related field is preferred but not mandatory. Practical experience, strategic thinking, and the ability to deliver results in complex environments are key to success in this role.

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