Job Description

We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.
This is not a “boost post” role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).
Working Hours: Working hours: 9:00 AM – 5:00 PM

Key Responsibilities:

• Campaign Strategy & Planning: Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
• Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
• Define KPIs, success metrics, and testing hypotheses per campaign.
• Campaign Setup & Execution,  Create and manage campaigns, ad sets, and ads in:
• Meta Ads Manager
• X Ads
• TikTok Ads Manager
• Set up audience targeting, including: Custom audiences
• Lookalike audiences
• Interest and behavioral targeting
• Implement budget pacing, bid strategies, and flighting.
• Creative & Messaging, Collaborate with creative/content teams to:
• Develop ad copy, hooks, CTAs, and creative briefs
• Test multiple creative formats (static, video, short-form, UGC-style)
• Lead A/B testing for:
• Creative variations
• Copy
• Audiences
• Placements
• Optimization & Performance Management, Monitor campaigns daily and make real-time optimizations to:
• Improve CTR, CPA, ROAS, or CPI
• Reduce wasted spend
• Analyze performance trends and adjust:
• Creative rotation
• Targeting
• Budgets
• Bidding strategies
• Analytics & Reporting, Track and report on performance using:
• Native platform analytics
• Google Analytics (GA4)
• Attribution tools (if applicable)
• Deliver clear weekly and monthly reports with insights and next steps.
• Translate data into actionable recommendations for scaling or course correction.
• Platform & Policy Management: Stay current on platform policy changes, ad formats, and algorithm updates.
• Ensure all ads meet platform compliance and brand guidelines.
• Troubleshoot ad disapprovals, delivery issues, and tracking problems.

Required Qualifications:

• 3–6+ years of hands-on experience managing paid social campaigns
• Proven experience with:
• Meta Ads (Facebook & Instagram)
• X Ads
• TikTok Ads
• Strong understanding of:
• Conversion tracking & pixels
• Audience segmentation & retargeting
• Creative testing frameworks
• Experience managing monthly ad budgets with accountability for performance
• Ability to work independently and own results

Preferred Qualifications:

• Experience with app installs, lead gen, or e-commerce campaigns
• Familiarity with:
• GA4
• Appsflyer / Adjust
• Tag Manager
• Experience working in fast-paced or high-growth environments
• Prior in-house experience (vs agency-only)

What Success Looks Like (90 Days):

• Campaigns are fully structured and documented across all platforms
• Clear creative testing roadmap is in place
• Performance reporting is consistent, accurate, and actionable
• CPA / ROAS benchmarks are met or improving
• Spend is efficient, controlled, and scalable

Nice-to-Have Traits:

• Highly organized and detail-oriented
• Comfortable owning accountability for performance
• Strong communicator with creative and leadership teams

About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com