This is a remote position.

Our client is looking for a
Full-Time Paid Ads Specialist
who thrives on optimizing performance through data, automation, and creative strategy. Over the past several years, they have become a trusted digital marketing partner for businesses nationwide, driving measurable growth through high-performing ad campaigns and innovative marketing technology.

The ideal candidate is both analytical and creative—comfortable building, managing, and scaling campaigns across multiple platforms while leveraging automation and AI tools to maximize efficiency. This role will play a key part in refining systems, documenting workflows, and ensuring data-driven consistency across client accounts.

Responsibilities

• 
  Manage, optimize, and scale campaigns across
  Google Ads
  (Search, Display, Video, Remarketing, PMAX),
  Meta Ads
  , and
  Google Local Services Ads (LSA)
  .

• 
  Implement and maintain
  conversion tracking
  through Google Analytics, Google Ads, and integrated tools.

• 
  Leverage
  automated bidding strategies
  such as Target CPA, Maximize Conversions, and Target ROAS to improve performance.

• 
  Analyze large datasets to uncover optimization opportunities, trends, and performance insights.

• 
  Explore and test
  emerging advertising channels
  such as Reddit and TikTok to expand reach.

• 
  Develop and document
  repeatable workflows and optimization processes
  for internal use.

• 
  Identify and adopt
  AI-driven tools
  and automations to enhance campaign management, reporting, and efficiency.

• 
  Evaluate and recommend
  software solutions
  that can improve paid media performance.

• 
  Collaborate with internal teams to ensure strategic alignment across marketing, reporting, and client objectives.

• 
  Stay informed of
  platform updates, algorithm changes, and advertising trends
  to maintain a competitive edge.

Requirements

• 
  Minimum
  4 years of hands-on experience
  managing Google Ads campaigns (Search, Display, PMAX, and Remarketing).

• 
  Advanced understanding of
  Google Analytics (GA4)
  , conversion tracking, and multi-channel attribution.

• 
  Proven success executing
  automated and conversion-based bidding strategies
  .

• 
  Proficiency in
  Meta Ads
  management, including A/B and creative testing.

• 
  Strong analytical skills with the ability to interpret complex data and derive actionable insights.

• 
  Familiarity with
  AI-based marketing tools
  or automation platforms.

• 
  Excellent attention to detail, organization, and time management skills.

• 
  Strong written and verbal communication abilities.

Preferred Experience:

• 
  Google Local Services Ads (LSA).

• 
  Lead-tracking software such as
  WhatConverts
  or similar tools.

• 
  Basic knowledge of
  Google Tag Manager
  .

• 
  Experience experimenting with
  emerging ad platforms
  like Reddit or TikTok.

Key Traits:

• 
  Analytical and data-driven thinker.

• 
  Highly organized and process-oriented.

• 
  Curious and adaptable—eager to test and integrate new technologies.

• 
  Accountable, proactive, and focused on achieving measurable results.

Benefits