Job Description

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across  Google Ads, Meta Ads, and Apple Search Ads
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct  A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable  performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

• 2 - 3 years of hands-on experience with  Google Ads, Meta Ads, or Apple Search Ads
• Strong skills in  data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of  performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
• Basic knowledge of  audience targeting, keyword strategy, and attribution models
• Good experience and knowledge of  analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong communication and problem-solving skills.
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Bonus Points
• Experience with  CleverTap or other CRM/marketing automation tools
• Familiarity with  web and mobile app user acquisition and retention strategies.
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What We Offer
• Opportunity to grow into a mid-level performance marketing role.
• Collaborative, data-driven, and growth-oriented team culture.
• Exposure to multi-channel campaigns in a fast-scaling environment.