We are currently building the #1 Insurtech in Southeast Asia that helps people to reach insurance in the most efficient way. Therefore we need talent with great potential like you to join this growing organization, learning the right skills and also building great teams to reach our goals.
Responsibilities
Core Responsibilities:
1. Localized customer acquisition strategy execution
Develop and implement online and offline marketing plans for Southeast Asian countries .
2. Omnichannel operation and optimization
Leading online channel management:Responsible for advertising placement and optimization on platforms such as Facebook and Google Ads;
Build a localized content matrix to guide local market personnel in producing Indonesian/Thai blogs and short videos, and increase the proportion of SEO organic traffic.
Assist in offline event planning:Offline strategy guidance
3. KOL and cross industry cooperation expansion
Develop local health and insurance KOL resources in Southeast Asia, sign promotion agreements, monitor content effectiveness, and optimize cooperation models.
4. Data monitoring and effectiveness review
Monitor Google Analytics and advertising platform data daily, generate the "Southeast Asian Market Customer Acquisition Daily", and adjust advertising strategies in a timely manner (such as suspending ad groups with ROI below 1.2);
Monthly output of marketing effectiveness report, analyzing conversion rates of various channels (such as TikTok short drama conversion rate vs. SEM), and proposing optimization suggestions.
5. Compliance and cultural adaptation
Ensure that marketing content complies with regulations in Southeast Asian countries and avoids cultural sensitive elements;
Assist the localization team in adjusting language and enhancing user trust.
Qualifications
Experience background
More than 5 years of overseas marketing experience, more than 3 years of practical experience in the field of Internet insurance, cross-border e-commerce or financial technology, and work experience in local insurance platforms in Southeast Asia (such as PolicyStreet, Blink) is preferred;
Successfully led a single country marketing project, data case needs to be provided.
Core competencies
Channel operation: Proficient in Southeast Asian social media advertising placement (such as TikTok Ads bidding strategy), offline promotion execution, familiar with the combination of "KOL sales+agency commission" strategy;
Localization awareness: understanding the rules, user habits, and religious and cultural characteristics of insurance markets in Southeast Asia and other countries;
Data analysis: Able to use Excel/BI tools to analyze marketing data, and have optimized landing page conversion rates through A/B testing.
language and communication
Fluent in English (able to independently write English plans), with a basic understanding of Indonesian, Thai, or Vietnamese conversations preferred;
Ability to communicate efficiently with local teams in Southeast Asia, with priority given to those who can be stationed in Southeast Asia.
About FUSE
Fuse is a breakthrough company in the insurance industry. We provide one app for various insurance product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also China and Vietnam, and are planning on an even bigger expansion to grab markets from other Southeast Asia countries.
Our vision is to deploy the latest cutting-edge technology that enables everyone to buy, claim, or sell all kinds of insurances easily and instantly.
Our mission is to be an insurance technology/platform partner that allows all online/offline channel partners to sell multiple insurance products from multiple insurance companies online in real-time.
Fuse is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.
More about FUSE
PT Bank Danamon Indonesia Tbk (BEI: BDMN) didirikan pada tahun 1956. Per 31 Desember 2024, Danamon mengelola aset konsolidasian sebesar Rp242 triliun dengan anak perusahannya, Adira Finance. Dalam hal kepemilikan saham, 92,47% saham Danamon dimiliki oleh MUFG, dan 7,53% lainnya dimiliki oleh publik. Dalam melayani nasabah dari semua lini bisnis yaitu Retail, Usaha Kecil dan Menengah, serta Korporasi, Danamon didukung oleh 865* kantor cabang konvensional dan unit Syariah, serta kantor cabang dan kantor perwakilan grup perusahaan Danamon di Indonesia.
Sebagai anak perusahaan dari MUFG yang merupakan salah satu grup jasa keuangan terbesar di dunia, Danamon didukung oleh jaringan global MUFG dan bank mitranya: Krungsri Bank di Thailand, Security Bank di Filipina, dan VietinBank di Vietnam. Danamon juga diperkuat oleh jaringan lokal dari grup perusahaannya yaitu Adira Finance, Home Credit Indonesia, Mandala Finance, dan Zurich Asuransi Indonesia, serta mitra strategisnya.
Bersama MUFG, grup perusahaan serta mitra strategisnya, Danamon berkomitmen untuk terus bertransformasi sebagai Satu Grup Finansial, guna menjadi mitra keuangan terpercaya yang berorientasi pada pelanggan dan selalu berinovasi, demi memenuhi kebutuhan pemegang saham, nasabah, karyawan, dan regulator dengan menghadirkan solusi finansial menyeluruh agar dapat tumbuh bersama.
Danamon dan grup perusahaan serta mitra strategisnya juga menyadari pentingnya aspek keberlanjutan sebagai bagian tak terpisahkan dari pertumbuhan dan kesejahteraan masyarakat.
Selain itu, dalam menjalankan bisnis serta untuk mencapai tujuan sesuai dengan visi dan misinya, Danamon menjunjung tinggi nilai perusahaan “BISA”, yang harus diterapkan oleh seluruh karyawan, manajemen, direksi, dan komisaris Danamon. Nilai-nilai tersebut meliputi Berkolaborasi, Intergritas, Sigap Melayani, dan Adaptif.
