Job Description

Overseas Advertising Specialist 海外广告投放专家HangzhouExperiencedFull-timeResponsibilities1. Manage and optimize overseas advertising across TikTok, FB, Google, Reddit, MTG, AppLovin and other channels; responsible for ROI, CPI and CPA performance;
2. Oversee the full IAA monetization cycle, optimize monetization funnel and LTV, and be familiar with Mediation / Waterfall / Bidding;
3. Develop growth strategies based on AI app characteristics to acquire high-value users accurately;
4. Improve advertising efficiency using AIGC, automated scripts, and LLM-based data analysis;
5. Track AI industry trends and platform policies, and iterate creatives and strategies accordingly.
1、负责 TikTok/FB/Google/Reddit/MTG/AppLovin 等海外全渠道广告投放与策略优化，对 ROI、CPI/CPA 负责；
2、深度把控 IAA 全链路，协同优化变现漏斗与 LTV，精通 Mediation/Waterfall/Bidding；
3、结合 AI 产品特性制定增长策略，精准获客、挖掘高价值用户；
4、用 AIGC、自动化脚本、大模型数据分析提升投放效率；
5、跟踪海外 AI 行业与平台政策，迭代素材与投放策略。Qualifications1. 3+ years of overseas advertising experience; proficient in major platforms and hands-on experience with community channels or mobile ad networks;
2. Deep understanding of IAA business model with a proven track record in full-link optimization;
3. Familiar with AI tools, social or content apps, and able to create high-conversion ad creatives;
4. Heavy user of AI tools; tech-driven and automation-oriented mindset;
5. Skilled in Adjust, AppsFlyer, BI systems and data-driven decision making;
6. Plus: experience growing DAU to millions; Python/SQL knowledge; AIGC proficiency; English for direct communication with overseas platform representatives.
1、3 年以上海外广告投放经验，精通头部平台，具备社区渠道 / 移动广告网实操能力；
2、深刻理解 IAA 商业模式，有全链路优化成功案例；
3、熟悉 AI 工具 / 社交 / 内容类 App，能打造高转化素材创意；
4、AI 工具重度使用者，具备技术驱动、自动化优化思维；
5、熟练使用 Adjust/AppsFlyer 及 BI 系统，数据驱动决策；
6、加分：百万级 DAU 增长经验、会 Python/SQL、精通 AIGC、英语可对接海外官方。 Apply