Job Description

岗位名称

用户研究 研究副总监（Associate Director）- 汽车行业方向

所属部门

NIQ中国区汽车交付团队

工作地点

北京、上海、广州

岗位职责

1. 核心项目把控：主导重点客户核心项目的完整对接与落地。包括理解和引导客户需求并给出建设性专业建议，将需求转化为可执行方案，指导项目团队完成高质量研究设计，数据采集和最终报告等全流程。期间有有能力解决项目重难点问题，协调内外部资源，高效解决合作及交付中的各类问题，保障最终项目高质量交付。
2. 业务统筹：可同时统筹多个类型的汽车用研项目（用户洞察、产品定义、上市前产品验证、上市后市场验证、海外用户研究等），把控多个项目的整体交付进度和质量。
3. 客户经营：精准捕捉客户业务痛点与潜在需求，拓展新的业务合作场景与项目机会，提升客户复购率与合作深度，支撑业务营收稳步增长。
4. 人才培养：针对性培养研究员、研究经理、研究员等团队人才，提升团队整体专业度。
5. 方法论沉淀：搭建表转化的用户研究体系与方法论；沉淀研究案例库、标准题库、访谈体系、分析模型等，持续迭代研究工具与研究方法，推动团队能力整体提升。

任职要求

1. 学历背景：本科及以上学历，专业不限。
2. 从业经验：8年以上汽车用户研究/市场研究经验。海外项目经验者优先。
3. 业务能力：深耕汽车用研业务，熟悉各类定性定量方法，精通汽车用研体系。
4. 团队管理能力：擅长交付团队管理与人才带教。
5. 客户与商务能力：具备优秀的沟通汇报、需求挖掘能力，可长期维系核心客户关系，提升复购率。
6. 综合素养：目标感强，抗压性和应变性优秀，具备良好的团队协作与管理意识。
7. 工具能力：熟练使用办公软件、常规调研工具及AI工具。
8. 语言能力：英文沟通读写流利，可支撑海外项目对接者优先。

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion