Auto Electric Service Ltd.

Outside Territory Sales Representative

Auto Electric Service Ltd.  •  Regina, CA (Onsite)  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

About Us

With over 80 years serving the automotive, body shop, agricultural, fleet, and industrial markets, Auto Electric Service Ltd. is Saskatchewan’s largest locally owned and operated automotive parts warehouse. We have stores in Regina, Emerald Park, Yorkton, Estevan, and Weyburn, with two service departments in Regina. We pride ourselves on building long-term relationships with our customers, offering high-quality products, and supporting both retail and wholesale markets.

We are currently seeking a dynamic, results-driven Outside Territory Sales Representative to join our team, based out of our Regina location. This is a career-focused role for someone who is self-motivated, sales-minded, and passionate about providing excellent customer service.

Job Summary

As an Outside Territory Sales Representative, you will be the primary point of contact for customers in your assigned territory, maintaining existing relationships and generating new business. You will leverage your product and service knowledge to promote sales, provide exceptional customer support, and drive revenue growth. This role requires autonomy, organization, and a professional approach, as well as the ability to manage your time effectively while on the road.

Key Responsibilities

  • Develop and execute sales strategies to meet or exceed territory sales targets
  • Maintain rapport with current customers and serve as the primary business contact
  • Identify potential clients and build strong relationships with key decision-makers
  • Conduct product presentations, demonstrations, and promotional activities
  • Promote flyers, sell sheets, training programs, and sample products to encourage sales
  • Prepare and deliver sales proposals and create orders as needed
  • Monitor market trends and competitor activities to identify business opportunities
  • Collect cores, returns, and payments from customers when required
  • Maintain accurate records of sales activities, customer interactions, and inventory minimums using CRM software
  • Attend meetings, training sessions, and industry events in-person and online
  • Deliver parts and materials to customers during sales calls as needed
  • Practice safe driving and maintain company vehicle cleanliness and compliance with regulations

Requirements

  • Valid Saskatchewan driver’s license and clean driving record
  • Ability to lift and set down varying sizes of parts and boxes
  • Strong interpersonal and communication skills for building and maintaining customer relationships
  • Automotive, industrial, agricultural, or paint knowledge/experience is an asset
  • Proven sales experience; territory or outside sales experience preferred
  • Self-motivated, goal-oriented, and able to work independently
  • Excellent organizational skills with the ability to multitask, prioritize, and adapt
  • Proficiency with CRM systems and Microsoft Office Suite
  • Willingness to travel frequently within the assigned territory

Benefits

At Auto Electric Service Ltd. and Mainline Fleet Service, our people are the key to our success. We offer a supportive, team-focused workplace where employees feel valued, respected, and part of a long-standing local legacy.

Benefits include:

  • Competitive salary with performance-based bonuses
  • Comprehensive health and dental coverage
  • Life and disability insurance
  • Company pension plan
  • Employee discounts
  • Flexible scheduling for work-life balance
  • Paid time off and holiday pay
  • Training and development opportunities

Join our team and take the next step in your career in a supportive, fast-paced environment where every detail counts and every order matters.

If you take pride in your work and enjoy being part of a trusted local company, we’d love to hear from you. Apply today to become a valued member of the Auto Electric Service Ltd. team.

Auto Electric Service Ltd.

About Auto Electric Service Ltd.

Auto Electric Service Ltd. is Southern Saskatchewan’s largest locally owned and operated automotive parts distributor. Proudly serving Saskatchewan since 1943, we bring more than 80 years of experience, knowledgeable people and quality products together to help our customers succeed.

With locations in Regina, Emerald Park, Yorkton, Weyburn and Estevan, we serve the automotive retail and wholesale, autobody, agriculture, fleet and industrial markets across Saskatchewan. Our new Regina Distribution Centre, opened in 2026, further strengthens our ability to provide greater product availability and fast, local service.

Our history of growth began in Regina, followed by Yorkton in 1948, Estevan in 1957 and Weyburn in 1962. In 1975, Mainline Fleet Service was established in Regina to support our fleet and industrial customers. Most recently, we expanded with the opening of our Emerald Park location in 2025.

We are driven to enhance the success, productivity and safety of our customers through knowledgeable people, an extensive product selection, value-added services and strong distribution capabilities.

We are proud members of Auto Value and the Industrial & Safety Division of AD. To strengthen our ability to serve Saskatchewan’s industrial and safety markets, we joined AD in 2019. AD is North America’s largest marketing and buying group for construction and industrial supplies, bringing independent distributors together with leading supplier partners.

Through our partnership with AD, we can leverage economies of scale to provide competitive pricing, access to a wide variety of products, top-tier suppliers and valuable program benefits that rival those of much larger chains—while continuing to provide the local ownership, personalized service and knowledgeable support our customers expect.

Whether you are a customer, supplier or interested in building a career with a Saskatchewan-owned company, we invite you to connect with Auto Electric Service.

Industry
Wholesale & Distribution
Company Size
11-50 employees
Headquarters
Regina, CA
Year Founded
1943
Social Media