Job Description

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

We are looking for an engaging, and driven individual to join our First Waterworks Outside Sales team. The Outside Sales Representative is responsible for generating new business and maintaining existing customer relationships by selling products and services directly to customers in an assigned territory. This role involves face‑to‑face meetings, prospecting, account management, and collaboration with internal teams to drive revenue growth and customer satisfaction.

If you meet the skills and qualifications below, we encourage you to take charge of your career and APPLY with First Supply - First Waterworks today!

Responsibilities

• Identify, develop and maintain relationships with assigned and new customer base, including key accounts, ensuring their satisfaction with our products and a Best-In-Class Customer Experience
• Prepare and submit verbal and written proposals and quotations
• Identify customer product needs and provide solutions
• Collaborate with internal teams such as customer service and operations to ensure smooth order fulfillment and support
• Participate in trade associations, customer functions and local business community affairs related to First Waterworks business
• Monitor sales trends and product performance results
• Continually enhance sales skills and product knowledge to promote a professional image in the field
• Other duties/responsibilities as assigned

Qualifications

• High school diploma or equivalent required; associate or bachelor’s degree preferred
• Proven experience in outside sales, field sales, or business development
• Strong communication, presentation, and negotiation skills
• Ability to work independently while managing time and priorities effectively
• Customer‑focused mindset with a results‑driven approach
• Proficiency with CRM software and basic computer applications
• Valid driver’s license and willingness to travel regularly within assigned territory
• Knowledge of waterworks products and customers

About First Supply

First Supply® is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER® Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles—from contemporary to traditional—along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners can get hands-on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people-first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today’s 2024 Top Workplaces in the USA, as well as honors as a Woman-Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.