Cogent Analytics

Outside Sales Representative - Printing

Cogent Analytics  •  Amarillo, TX (Onsite)  •  18 hours ago
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Job Description

The Business Development Executive is responsible for generating profitable new business by identifying, developing, and closing commercial printing opportunities. This position serves as the company's primary business development professional and is responsible for building relationships with prospective customers, understanding their printing and marketing needs, and presenting solutions that generate long-term customer value.

Responsibilities

    Business Development

    • Identify and pursue new commercial printing opportunities.
    • Prospect through networking, referrals, cold calling, email campaigns, and community involvement.
    • Develop and maintain a healthy sales pipeline.
    • Schedule and conduct customer meetings and facility visits.
    • Present company capabilities and value propositions.
    • Prepare and deliver professional sales presentations.
    • Close new business and negotiate profitable agreements.
    • Account Development

      • Build long-term relationships with customers.
      • Identify opportunities to expand existing customer accounts.
      • Conduct regular customer visits to strengthen relationships.
      • Understand customer business objectives and recommend appropriate printing solutions.
      • Maintain regular communication with key decision-makers.
      • Sales Coordination

        • Gather complete job requirements from customers.
        • Work with Account Representatives to prepare estimates and proposals.
        • Ensure accurate transfer of customer expectations to internal staff.
        • Participate in customer proof reviews and project discussions when appropriate.
        • Assist in resolving customer concerns or production issues.
        • Customer Relationship Management (CRM) & Pipeline Management

          • Maintain accurate prospect and customer information in the company's CRM.
          • Record all customer activities, opportunities, and follow-up actions.
          • Manage sales opportunities through the entire sales cycle.
          • Prepare sales forecasts and pipeline reports.
          • Meet or exceed established activity and sales goals.

Qualifications

    • Bachelor's degree preferred or equivalent sales experience.
    • Minimum three years of successful business-to-business outside sales experience.
    • Commercial printing, graphic communications, or related industry experience preferred.
    • Demonstrated success in prospecting and developing new business.
    • Strong presentation, negotiation, and relationship-building skills.
    • Proficiency with CRM software and Microsoft Office applications.
Cogent Analytics

About Cogent Analytics

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.

Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.

At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.

Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.

At Cogent, your business is our business — let's build something together.

Website: www.cogentanalytics.com

Email: info@cogentanalytics.com

Phone: (336) 665-8154

Industry
Consulting & Advisory
Company Size
201-500 employees
Headquarters
Greensboro, NORTH CAROLINA
Year Founded
2014
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