Cogent Analytics

Outside Sales Representative - Material Handling Systems

Cogent Analytics  •  Columbus, OH (Onsite)  •  1 month ago
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Job Description

The Sales Representative is responsible for generating new business opportunities, developing customer relationships, and converting qualified opportunities into profitable, well-executed projects. Reporting to the General Manager or Owner, this role owns front-end sales activity, opportunity qualification, and customer engagement while working closely with Internal Sales, Project Management, and Operations. The Sales Representative plays a critical role in ensuring the company grows intentionally and profitably.

Essential Duties and Responsibilities

    Proactive Sales and Business Development
  • Execute consistent outbound sales activity including calls, visits, and follow-ups aligned with weekly activity targets.
  • Identify, pursue, and develop new customer relationships and opportunities.
  • Maintain regular onsite presence and proactive customer engagement.
  • Opportunity Qualification and Pipeline Management
  • Qualify opportunities based on scope, fit, timing, and profitability.
  • Enter and maintain all opportunities in the CRM with complete and accurate data.
  • Maintain clear next steps and follow-up dates for every active opportunity.
  • Solution Development and Customer Engagement
  • Collaborate with Internal Sales, Design, and Engineering to define appropriate solutions.
  • Communicate Progressive Handling’s value proposition clearly to customers.
  • Support proposal development and decision-making through timely follow-up.
  • Profit-Focused Selling
  • Ensure all opportunities align with breakeven and margin requirements.
  • Support pricing discipline by pursuing work that fits capacity and margin targets.
  • Avoid selling work that creates execution or profitability risk.
  • Cross-Functional Coordination
  • Coordinate handoff of won work to Internal Sales and Project Management.
  • Support smooth transition from sale to execution with clear expectations.
  • Remain engaged to support customer satisfaction and long-term relationships.

Qualifications

  • Bachelor’s degree in Business, Engineering, Construction Management, or related field preferred, or equivalent experience.
  • 3 - 7 years of experience in outside sales, business development, or account management.
  • Experience selling industrial, material handling, or project-based solutions preferred.
  • Comfort using CRM systems and structured sales tools.

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Cogent Analytics

About Cogent Analytics

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.

Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.

At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.

Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.

At Cogent, your business is our business — let's build something together.

Website: www.cogentanalytics.com

Email: info@cogentanalytics.com

Phone: (336) 665-8154

Industry
Consulting & Advisory
Company Size
201-500 employees
Headquarters
Greensboro, NORTH CAROLINA
Year Founded
2014
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