First Supply LLC

Outside Sales

First Supply LLC  •  Minnesota (Onsite)  •  3 hours ago
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Job Description

Overview

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

Do you think on your feet? If you’re motivated, you can go far with First Supply! We’re always looking for engaging driven individuals with an ethical, entrepreneurial spirit to join our Outside Sales team! We offer employees the opportunity to grow professionally, contribute to the success of a dynamic organization and to serve others in a manner that exceeds their expectations. Your hard work will be rewarded with a competitive compensation package, excellent benefits and opportunities for advancement!

If you meet the skills and qualifications below, we encourage you to take charge of your career and APPLY with First Supply TODAY!

As a First Supply Outside Sales Representative, you will be responsible for promoting the company’s products, business development and sales growth with new and existing clients. The main focus is to help First Supply’s customers by providing best in class customer service while achieving sales and profit goals established by the company.

Responsibilities

  • Make regular sales calls to determine client needs
  • Assist clients with special requests and problems (supply information, resolve complains)
  • Prepare and present special quotations
  • Establish new accounts
  • Identify and develop new sales opportunities
  • Gather competitive information
  • Identify trends in customer satisfaction or dissatisfaction
  • Attend sales and product review meetings
  • Keep records as required
  • Stay abreast of product developments, changes in local codes and consumer preferences
  • Participate in trade association functions, local business community affairs, etc
  • Training duties as needed
  • Other duties/responsibilities as assigned by the General Manager

Qualifications

  • 1-3 years of related experience in trade field
  • Knowledge of plumbing and heating products preferred
  • Computer knowledge and skills with the ability to learn First Supply LLC’s business system
  • Effective social and negotiation skills
  • Ability to travel extensively within a local territory
  • Valid driver's license and a driving record which meets underwriting standards

About First Supply

First Supply® is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER® Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles—from contemporary to traditional—along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners can get hands-on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people-first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today’s 2024 Top Workplaces in the USA, as well as honors as a Woman-Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

First Supply LLC

About First Supply LLC

Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 53 upper Midwest locations, including 29 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies.

Midwest Locations:

Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Detroit, MI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI.

We are:

Family Owned and Operated — Since 1897

2024 Top Workplaces Industry Award Winner

#33 Premier 150 Segment Leader — Supply House Times (2024)

WaterSense® and Energy Star® Partner

We have been selected for the following honors:

Top Workplaces Honor from USA Today (2025)

#59 Wisconsin 75 Top Privately Held Companies (2023)

ASA Member Safety Recognition Award (2021)

AD Award for eCommerce Leadership in North America (2021)

Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021)

Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020)

Kohler Global New Product Partner of the Year (2019)

First Supply is a proud supporter of:

Habitat for Humanity

United Way

American Heart Association's Go Red for Women

Operation Rise and Conquer

Industry
Wholesale & Distribution
Company Size
201-500 employees
Headquarters
Madison, WI
Year Founded
1897
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