Career Directions Ltd

outbound Sales and growth specialist

Career Directions Ltd  •  Republic of Kenya (Onsite)  •  4 months ago
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Job Description


Outbound Sales & Lead Generation


  • Proactively source and qualify U.S.-based leads aligned with our ideal client profile


  • Build, launch, and manage outbound email campaigns using tools such as
    Instantly, Mailchimp

    , or similar platforms


  • Execute LinkedIn outreach and structured follow-up sequences


  • Conduct phone follow-ups with warm and engaged prospects


  • Book qualified discovery calls with founders and decision-makers


Sales Execution & Deal Progression


  • Clearly communicate our services, pricing, and value proposition


  • Manage prospects through early and mid stages of the sales cycle


  • Handle objections professionally and support deal progression through to close


  • Maintain high standards of written and verbal communication suitable for U.S.-based clients


Pipeline Ownership & Reporting


  • Maintain a clean and accurate sales pipeline using a CRM or internal tracker


  • Track outreach activity, response rates, conversions, and deal status


  • Provide weekly updates on pipeline health, activity levels, and expected signings


Client Handoff & Internal Coordination


  • Ensure smooth handoff of signed clients to the operations team


  • Clearly document client scope, expectations, and timelines


  • Proactively flag risks, misalignment, or gaps in expectations


Requirements


  • 4+ years of hands-on
    B2B outbound sales or business development

    experience


  • Proven experience running outbound email campaigns end-to-end


  • Comfort with
    LinkedIn outreach

    and
    phone-based follow-ups


  • Strong written and verbal communication skills


  • Experience selling to
    U.S.-based clients

    or working U.S. business hours


  • High level of ownership, discipline, and autonomy

  • Career Directions Ltd

    About Career Directions Ltd

    CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

    Our Mission

    To support and contribute to our partners success while improving the lives'​ of the community.

    Our Vision

    To be a partner of choice in providing quality manpower outsourcing solutions.

    Our Core Values

    1.Professionalism: Conducting our business in the most professional way

    2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

    3.Passion: To be passionate in all we do.

    4.Integrity: To act with honesty and integrity without compromising the truth.

    Industry
    HR & Recruiting
    Company Size
    51-200 employees
    Headquarters
    Nairobi, KE
    Year Founded
    2003
    Social Media