
Proactively source and qualify U.S.-based leads aligned with our ideal client profile
Build, launch, and manage outbound email campaigns using tools such as
Instantly, Mailchimp
, or similar platforms
Execute LinkedIn outreach and structured follow-up sequences
Conduct phone follow-ups with warm and engaged prospects
Book qualified discovery calls with founders and decision-makers
Clearly communicate our services, pricing, and value proposition
Manage prospects through early and mid stages of the sales cycle
Handle objections professionally and support deal progression through to close
Maintain high standards of written and verbal communication suitable for U.S.-based clients
Maintain a clean and accurate sales pipeline using a CRM or internal tracker
Track outreach activity, response rates, conversions, and deal status
Provide weekly updates on pipeline health, activity levels, and expected signings
Ensure smooth handoff of signed clients to the operations team
Clearly document client scope, expectations, and timelines
Proactively flag risks, misalignment, or gaps in expectations
4+ years of hands-on
B2B outbound sales or business development
experience
Proven experience running outbound email campaigns end-to-end
Comfort with
LinkedIn outreach
and
phone-based follow-ups
Strong written and verbal communication skills
Experience selling to
U.S.-based clients
or working U.S. business hours
High level of ownership, discipline, and autonomy

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.
Our Mission
To support and contribute to our partners success while improving the lives' of the community.
Our Vision
To be a partner of choice in providing quality manpower outsourcing solutions.
Our Core Values
1.Professionalism: Conducting our business in the most professional way
2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.
3.Passion: To be passionate in all we do.
4.Integrity: To act with honesty and integrity without compromising the truth.