Job Overview:

We are seeking an experienced and dynamic Outbound Digital Marketing Manager to lead our digital marketing efforts within the Outsourcing Division. This role will be pivotal in driving outbound marketing strategies, expanding our digital presence, and generating leads through various digital channels.

Responsibilities:

Strategic Planning:

· Develop and execute outbound digital marketing strategies aligned with the company objectives and growth targets.

· Identify target audiences and segments to tailor marketing campaigns effectively.

Lead Generation and Conversion:

· Drive lead generation initiatives through digital channels such as email marketing, social media, content marketing, and online advertising.

· Optimize conversion rates through effective use of landing pages, calls-to-action, and A/B testing.

Campaign Management

· Manage digital advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.

· Monitor advertising budgets, analyze campaign performance, and optimize campaigns for maximum ROI.

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  Design, create, execute, and optimize marketing campaigns that share thought leadership and position IMC Group as
  the
  leading consulting firm with the end goal of increasing prospect and customer engagement and conversion using outbound levers including but not limited to:
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  Automated outbound workflows supporting trigger events
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  Lead nurturing campaigns to support engagement (i.e. welcome campaigns, top-of-mind campaigns, and re-engagement campaigns)
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  Tradeshow/conference outreach, pre-event, onsite, and post-event
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  Internal event marketing (webinars, events, podcasts, etc.), pre-event and post-event
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  Devise and drive data-driven experiments in marketing campaigns that innovate user experience in campaigns; scale and drive automation of winning experiments that greatly improve user experience and engagement.
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  Support Sales and business development reps (BDRs) in pipeline-building within their designated territories by leveraging outbound channel tactics.
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  Keep the Sales and BDR team up to date on current marketing campaigns and initiatives.
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  Help build sales-focused communication materials including email templates, nurture campaigns and collateral.
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  Own and curate the marketing database to ensure the firm’s universe of prospects is constantly growing and highly accurate (automating processes where needed / necessary).

Analytics and Reporting:

· Utilize analytics tools to track and report on the performance of digital marketing campaigns.

· Provide regular reports and insights to evaluate the effectiveness of marketing efforts and recommend improvements.

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  Report and monitor success metrics for the Outbound marketing channel and identify critical improvement opportunities within the programs with action items to address.

Requirements

Requirements:

· Proven experience of 6 to 8 years in outbound digital marketing roles, preferably within the B2B services or consulting industry.

· Strong understanding of digital marketing channels, tools, and techniques.

· Analytical mindset with the ability to interpret data and drive actionable insights.

· Bachelor’s degree in marketing, Business, Communications, or related field. Additional certifications in digital marketing are a plus.

Benefits