Job Description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

• Research and produce high-quality, compliant financial content that adheres to E-E-A-T standards and OJK regulations.
• Execute Generative Engine Optimization (GEO) strategies to ensure content visibility on both traditional search engines and AI platforms.
• Conduct regular audits and historical optimization of existing articles to maintain data accuracy, freshness, and ranking stability.
• Manage on-page elements including meta tags, header structures, and internal linking strategies based on search intent analysis.
• Monitor organic traffic metrics using Google Search Console and GA4 to provide data-driven insights and improvement recommendations.
• Coordinate with Product, Technical, and Creative teams to ensure seamless execution of content and growth initiatives.

Qualifications

• Bachelor Degree from reputable university, at least 1 year internship experience for SEO/Digital Marketing position.
• Eager to learn and must be passionate in content creation with an attention to detail. Critical thinking, fast learner, and adaptable to algorithm changes.
• Good communicator and capable of coordinating work with team members of varying job levels.
• Proficiency in MS Excel, PowerPoint, and Word.
• Ability to use AI tools (Gemini/ChatGPT/Claude/Copilot) for brainstorming & structuring (not for copy-pasting).
• Must understand English.