Job Description
About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
About the Teams
TikTok's Local Services division is building the future of Online-to-Offline (O2O) commerce. We bridge the gap between digital discovery and real-world consumption through three core pillars:
- Dine-In: Focuses on the "0-1" expansion of our food and beverage ecosystem, managing merchant partnerships and building the infrastructure for local transaction growth.
- Creator Ops Management: Professionalizes the lifestyle content ecosystem, ensuring creators have the operational support and strategy to drive high-intent traffic to local partners.
- Strategy & Planning: Acts as the "central nervous system" of the department, identifying macro trends, optimizing cross-functional processes, and defining the long-term roadmap for the Local Services business.
Responsibilities
As an MBA Operations & Strategy Manager, you will be assigned to a core team but will work across the ecosystem to drive high-impact initiatives:
Strategic Planning & Analytics (Strategy Team)
- Market Intelligence: Conduct deep-dive analysis on the competitive landscape (O2O/F&B) and consumer behavior to identify new growth levers and white-space opportunities.
- Business Transformation: Lead end-to-end strategic projects to optimize internal workflows, from incentive restructuring to cross-functional GTM (Go-to-Market) strategies.
- Performance Governance: Establish key performance indicators (KPIs) and data frameworks to track the health of both the merchant and creator ecosystems.
Merchant & Market Growth (Dine-In Team)
- Market Expansion (0-1): Identify and hunt for high-potential partnership opportunities within the local services sector (Food, QSR, and beyond).
- Consultative Partnerships: Manage a broad book of business, acting as a strategic advisor to help merchants adopt TikTok’s integrated marketing solutions.
- Scalable Wins: Find "solutions that work" for one merchant and build the playbook to apply them across the entire category.
Creator Ecosystem & Content (Creator Ops Team)
- Incubation & Onboarding: Oversee lifestyle creator onboarding and operational workflows to enhance content production efficiency.
- Growth Strategy: Develop data-driven strategies to drive creator engagement and unique monetization opportunities within the local service space.
- Product Advocacy: Serve as the "voice of the ecosystem" for Product and Engineering teams to help refine our local services tools and ad products.
