Job Description

At 360 Early Education, we are seeking a Marketing & Operations Support professional with a strong data-driven mindset, a passion for analytics, and experience with marketing automation tools like HubSpot, Marketo, or Dynamics 365. If you're a data driven marketer eager to grow and develop your skills in a dynamic, fast-paced environment, this role provides an exciting opportunity to contribute and thrive.

As part of our team, you’ll work on a variety of marketing initiatives that drive brand awareness, community engagement, and operational efficiency. You’ll help shape our marketing strategy through designing, implementing, measuring and optimising everything we do.

Key Responsibilities

Website Management

• Update and maintain the company website with a focus on data-backed decisions for content performance.
• Create SEO-focused blog posts and web content to drive organic traffic and engagement.

Content Creation & Social Media Management:

• Develop and optimize content for social media platforms, utilizing analytics to refine strategies and improve engagement.
• Manage online reviews, respond to customer feedback, and track sentiment.

Advertising Campaigns:

• Lead the creation, management, and optimization of Facebook and Google Ads to maximize engagement and return on investment.

Marketing Automation

• Implement and manage email marketing and operational campaigns using Dynamics 365 Marketing to engage prospects and support existing customers.
• Develop automated workflows, segmentations, and reporting to drive lead nurturing and conversions.

Event Marketing & Campaigns:

• Assist in the planning and promotion of marketing events that help build relationships and attract new families.
• Analyze event performance, track outcomes, and improve future efforts.

Company Materials:

• Maintain and regularly update marketing materials such as brochures, flyers, policies, handbooks, and email signatures.
• Oversee the update of the brand guide, ensuring consistency across all communication materials.

Newsletters & E-Campaigns:

• Coordinate the creation and distribution of seasonal newsletters, collaborating with each service department to collect relevant content.
• Develop and manage e-campaigns aimed at prospective families, with a focus on nurturing those on the waitlist.

CRM & Administrative Support:

• Work closely with the service teams to assist with event coordination, surveys, and other operational tasks via CRM tools.
• Provide general administrative support and assist in ensuring smooth day-to-day operations.

Data & Analytics:

• Leverage tools like Google Analytics and CRM systems to monitor and report on campaign performance, user behavior, and overall marketing effectiveness.
• Use data insights to inform strategy and ensure key marketing metrics are met.

Qualifications:

• Proven experience in marketing and operations support.
• Familiarity with marketing automation platforms such as Marketo, HubSpot, or Dynamics 365 Marketing.
• Experience with Google Ads, Facebook Ads, and LinkedIn Advertising.
• Proficiency in Google Analytics and using data to optimize marketing performance.
• Basic HTML/CSS knowledge is a plus.
• Excellent communication, organizational, and problem-solving skills.
• Ability to multitask in a fast-paced, evolving environment with a focus on results.
• Eagerness to learn and grow within a supportive, team-oriented environment.

Why Choose Us?

At 360 Early Education, we are passionate about fostering a nurturing and innovative environment where both our team and the children we serve can thrive. As a company dedicated to high-quality early childhood education, we value creativity, collaboration, and continuous learning. Joining our team means being part of a supportive community that is committed to making a difference in the lives of families and children. We provide opportunities for personal growth, professional development, and the chance to make a lasting impact in the education sector.

Apply Now!

If you’re ready to take the next step in your marketing career and grow with a purpose-driven company, we’d love to hear from you.

www.360earlyeducation.com.au