Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are seeking a senior Operating Unit (OU) Wellness Category Lead to drive category performance and growth across the LATAM region. This is a high-impact leadership role with full accountability for translating global category strategy into locally relevant execution that delivers strong in-year results while building long-term competitive advantage.

You will lead category strategy, brand activation, innovation, and commercial execution across multiple markets, working in close partnership with Sales, Finance, R&D, Supply Chain, and Global Category teams. The role requires strong strategic judgment, commercial acumen, and the ability to lead through complexity in a matrixed organisation.

Key Responsibilities:

Deliver Category Performance and Growth

• Own LATAM category performance, balancing short-term delivery with long-term portfolio health.
• Translate global category strategy into clear, locally relevant plans grounded in consumer and market insight.
• Define the LATAM category plan, including portfolio shape, activation priorities, and execution standards.
• Identify and prioritise the biggest growth opportunities across markets and channels, eliminating low-value activity.
• Lead the performance rhythm across the region, including targets, forecasts, reviews, and corrective actions.

Drive Brand Activation, Investment, and Commercial Execution

• Lead end-to-end activation across pricing and promotion, media, retail execution, and digital commerce.
• Define how global campaigns and brand assets are localised for LATAM consumers while protecting core brand equity.
• Make disciplined investment choices and trade-offs in partnership with Sales/Commercial Excellence and Finance.
• Ensure robust tracking of return on investment and commercial impact across markets.

Lead the Category End-to-End Across LATAM

• Act as the senior category voice for LATAM, contributing insights and performance learnings to global forums.
• Own the regional innovation pipeline, partnering with Global Category, R&D, and Supply Chain to prioritise, accelerate, and land launches successfully.
• Lead and develop senior brand and category leaders across the region, strengthening capability, culture, and ways of working.
• Align local market marketing teams to a clear category construct and shared execution standards

Why you?

Experience

• Senior category or marketing leadership experience within FMCG or Consumer Health, with end-to-end ownership of strategy and execution.
• Proven accountability for significant P&L and commercial outcomes, including forecasting, investment planning, and performance management.
• Strong track record in setting priorities across multiple markets, brands, and channels to deliver growth.
• Experience leading innovation pipelines from prioritisation through to launch, in close partnership with R&D and Supply Chain.
• Demonstrated success operating in complex, matrixed organisations with senior stakeholder influence.

Capabilities

• Category vision and strategic choice-making: Ability to articulate a clear category vision and translate it into decisive execution.
• Consumer and market insight: Deep understanding of consumers, customers, and competitors, with the ability to course-correct quickly.
• Commercial excellence: Strong command of pricing, promotion, media, retail execution, and digital commerce.
• Matrix leadership: Ability to lead through influence, build alignment, and drive accountability without direct authority.
• Pace and adaptability: Comfortable making decisions in ambiguity and responding to rapidly changing market conditions

Impact & Influence

The OU Category Lead operates at the Haleon Executive Board -1 level. This role requires a Leadership Mindset. You are energised by ownership, accountability, and visible impact. You enjoy making tough trade-offs, thrive in complex environments, and are motivated by pace, learning, and continuous improvement. You value collaboration and constructive challenge, and you build high-performing teams that deliver results.

Why Join Us?  

This is a rare opportunity to shape category growth across a diverse and dynamic region, with real influence on strategy, investment, and execution. You will play a critical role in accelerating growth today while building the foundations for long-term success in LATAM.

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So, join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.

 Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

Job Posting End Date

2026-05-29

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.