Job Description

About PopStroke

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.

Our Core Values

Make It Fun

If it’s not fun, rethink how we’re doing it.
We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Bring the Energy

Your vibe sets the tone.
Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

Roll Up Your Sleeves

See it. Fix it. Jump in.

We are hands-on, problem solvers that jump in and become part of the solution. We leave things better than we found them.

Own It

Live your role with an owner’s mindset.
We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Get Off the Hamster Wheel

Don’t repeat yesterday — rethink, improve, grow.
We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

If mixing drinks is your jam and spreading good vibes is your game, then it's time to shine on our greens!

The Colony Surf Lounge Operating Partner is the business owner and strategic leader of PopStroke’s surf-focused lifestyle venue, uniquely tasked with transforming it into a premier hospitality, recreation, and membership destination that sets itself apart as the only venue offering a vibrant fusion of surf culture, community engagement, and exclusive experiences.

This leader owns all aspects of the Surf Lounge, including:

• Surf programming
• Surf lessons
• Membership sales
• Guest experience
• Community building
• Spectator traffic
• Event programming
• Food & beverage operations
• Staffing
• Revenue growth
• Venue activation

This is not simply an operations role.

This leader must build a high-energy, hospitality-driven surf destination that creates demand from:

• Members
• Surf participants
• Lessons
• Families
• Spectators
• Social guests
• Community events

The Colony Surf Lounge Operating Partner must combine hospitality, sales, operational excellence, and brand-building to make this venue “the place to be.”

Reports To: Taylor / VP Operations
Location: Colony Surf Lounge

What Success Looks Like

• Membership sales exceed expectations
• Surf lessons become a consistent revenue stream
• Surf Lounge is busy with both participants and spectators
• Venue becomes a local lifestyle destination
• Programming drives repeat traffic
• Community awareness is strong
• Nights and weekends are maximized
• Team culture is energetic and guest-focused
• Revenue grows through diversified channels
• Surf Lounge builds a loyal following

Key Responsibilities

Full Surf Lounge Ownership

• Lead all aspects of Surf Lounge operations
• Own daily business performance
• Ensure the venue is consistently active and revenue-generating
• Oversee surf experiences, lessons, lounge spaces, and hospitality
• Maximize venue utilization
• Build the Surf Lounge into a flagship destination
• Maintain exceptional service standards
• Work in conjunction with PopStroke Colony leadership to ensure cross-brand engagement and business alignment

Membership Sales & Revenue Growth

• Own membership growth strategy
• Drive:
• • Membership enrollments
  • Surf lesson sales
  • Repeat guest visits
  • Group bookings
  • Event sales
  • Private parties
  • Community activations
• Build scalable membership funnels
• Ensure surf instruction drives long-term guest retention
• Maximize every guest touchpoint for revenue opportunity

Surf Programming & Guest Activation

• Develop surf lessons and training programs
• Build beginner-to-advanced programming
• Partner with instructors and surf staff
• Create competitions, surf nights, camps, and special events
• Build a community around surf culture
• Ensure both active participants and spectators are engaged
• Create reasons for guests to stay, spend, and return

Hospitality & Lifestyle Leadership

• Deliver premium guest experiences
• Blend hospitality with sales execution
• Build a recognizable local social identity
• Partner with marketing to drive awareness
• Build local partnerships
• Foster surf, fitness, and community relationships
• Ensure venue energy aligns with brand

Leadership Development & Staffing

• Recruit, train, and develop surf and hospitality teams
• Build strong staffing models for:
• • Surf instruction
  • Membership sales
  • Guest services
  • Food & beverage
  • Events
• Ensure staff embody both hospitality and sales culture
• Build a future leadership bench
• Hold teams accountable for performance

Operational Excellence

• Manage:

• • Sales
  • Membership KPIs
  • Lesson revenue
  • Labor
  • Guest satisfaction
  • Reviews
  • Safety
  • Facilities
  • Brand standards
• Maintain strong business discipline
• Ensure compliance and operational efficiency
• Protect guest experience

Areas of Responsibility

• Surf Lounge Performance
• Membership Sales
• Surf Lessons
• Revenue Growth
• Event Programming
• Guest Experience
• Community Engagement
• Staffing & Leadership
• Hospitality
• Brand Growth
• Venue Activation
• Operational Standards

Qualifications

• 7–10+ years of experience in:
• • Hospitality
  • Lifestyle brands
  • Entertainment venues
  • Membership businesses
  • Recreation
  • Boutique fitness or surf operations
• Proven experience in:
• • Membership sales
  • Revenue generation
  • Operational leadership
  • Guest experience
  • Community building
• Experience building destination-style lifestyle venues
• Strong operational and financial management skills
• Ability to lead high-energy, guest-focused environments
• Comfortable balancing hospitality with revenue growth
• Experience developing strong community partnerships and brand presence
• Proven ability to recruit, develop, and lead high-performing teams

Ideal Candidate Profile

• Entrepreneurial
• Hospitality-first
• Sales-minded
• Community builder
• Lifestyle-focused
• Operationally elite
• High-energy
• Brand-conscious
• Team developer
• Strategic operator
• Understands how to sell experiences
• Creates destination-worthy venues
• Understands surf culture, lifestyle, and community
• Maximizes traffic and occupancy
• Drives both hospitality and revenue
• Builds loyal guest followings
• Thinks like an owner
• Knows how to fill a venue
• Executes relentlessly

Measures of Success

• Membership growth and enrollment performance
• Surf lesson revenue and utilization
• Venue traffic and occupancy
• Event participation and activation success
• Guest satisfaction and online reviews
• Repeat visitation and community engagement
• Food and beverage performance
• Labor and operational efficiency
• Team retention and leadership development
• Brand awareness and local partnerships
• Nights and weekends performance
• Overall venue profitability and growth

PopStroke is an Equal Opportunity Employer.