NIO

ONVO乐道-资深UGC内容营销

NIO  •  Onsite  •  4 hours ago
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Job Description

ONVO乐道-资深UGC内容营销
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1. 参与制定UGC内容营销策略,包括不限于平台内容营销方法论构建,内容营销规划及执行等;
2. 了解新能源汽车行业和品牌UGC及内容营销诉求,针对主要平台特点,制定营销策略及布局进行相关研究和分析,定期输出原创内容营销洞察;
3. 基于蔚来乐道社区特点及车型传播节奏,制定UGC内容策略定位及传播规划,全方位策略透传,提升公司影响力;
4. 车型上市全生命周期中,根据传播节奏进行UGC及三方内容选题策划、内容指引和选题沟通,确保内容产出数量和质量;
5. 负责 UGC内容运营,帮助UGC账号方向规划,培训UGC 内容制作能力;
6. 与跨部门团队密切合作,确保内容扩散策略的科学性与实用性,符合公司发展需求。
职位要求
1. 5年及以上车企或汽车媒体从业经验,熟悉社媒平台账号运营规则;有个人自媒体账号运营经验优先;
2. 具备较强的行业洞察力,对汽车行业有独特见解,对主流汽车技术有较深了解;
3. 认同蔚来品牌理念,对新能源汽车行业有浓厚兴趣;
4. 熟悉多种创作方式,对不同类别、体裁内容有较深理解。可熟练使用拍摄器材和视频制作软件,具备汽车图片或小视频拍摄制作能力;
5. 有同理心,能够带入用户视角理解工作内容;
6. 愿意拥抱变化,对新兴事物和热点有较高敏锐度和好奇心,创新能力强,学习能力强,自我驱动力强。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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