NIO

ONVO乐道-品牌IP运营经理

NIO  •  Onsite  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

ONVO乐道-品牌IP运营经理

上海

社招

全职

用户与服务 - 市场与传播

本科及以上

7-10 年

职位描述

一、品牌IP开发及运营 结合乐道品牌在传播及营销层面的需求,定义开发品牌长期的营销IP并持续运营迭代。包括形成统一IP视觉、内容调性及传播话术,保障全渠道输出一致,沉淀IP核心资产,强化品牌定位及形象认知。 二、品牌IP内容策划与全域声量运营 围绕品牌IP构建营销及传播内容,负责核心内容策划与产出。结合内外部及品牌产品节点,制定整合传播策略,统筹全渠道内容分发与话题运营,持续放大IP声量、深化用户IP认知。 三、品牌IP营销破圈与合作 策划IP主题活动、跨界合作等重点项目。拓展优质外部合作资源,创新IP联动玩法,打造标杆营销案例。通过用户共创、IP互动运营,强化用户情感链接,促进IP认知及增长转化双向提升。 四、项目统筹与迭代优化 拉通产品、销售、用户、设计等跨部门团队,统筹内外部资源,保障IP营销与传播项目高效落地。结合社区内外情绪及行业话题,前置把控传播风险,完成项目复盘与策略迭代,沉淀可复用的IP运营标准范式。

职位要求

  1. 本科及以上学历,传媒、市场营销、广告相关专业优先;5-8年品牌IP运营、内容传播、整合营销全链路经验,有新能源汽车、硬科技、高端消费品牌IP实操经验优先。 2. 具备体系化IP思维与用户洞察,熟悉品牌IP搭建、迭代与全域传播逻辑,可独立输出IP运营传播策略,适配乐道家庭向、年轻化品牌调性。 3. 擅长IP内容策划与科技内容通俗化表达,熟悉全网内容生态与传播规律,具备热点造势、议题布局、舆情预判与传播节奏把控能力。 4. 有品牌IP营销、跨界合作、新品传播、品牌破圈等项目全流程操盘经验,具备可验证的标杆落地案例。 5. 具备优秀的资源整合、商务对接与跨部门协同能力,结果导向,兼顾IP长期心智建设与短期增长转化。 6. 自驱力强、善于迭代学习,抗压性强,适配快节奏工作环境,可高效推进多线程IP项目落地。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media