ONVO-上海-用户商务拓展（大客户）
上海
社招
全职
用户与服务
本科及以上
工作年限不限
职位描述
岗位概述： 我们寻找一位深谙“从个人车主到企业机会”拓展之道的销售运营专家。您将不依赖于传统的集采招标，而是通过维护和激活已有的政企内部车主（即“种子用户”），建立深度信任，以此为纽带切入其所在组织，策划定向活动（如试驾会），挖掘潜在购车需求，实现乐道新能源汽车在企事业单位内的口碑传播与销量增长。 核心职责： 1. 种子用户运营与关系深化：系统梳理并维护上海区域政企单位内的乐道车主资源，建立个人化沟通渠道，将其发展为品牌“代言人”与信息枢纽。 2. 内部链接与机会挖掘：通过种子用户，合法合规地结识其同事、部门领导及企业采购相关决策者，建立联系，探查其团队或企业的用车需求与采购意向。 3. 策划并执行定向体验活动：针对目标企事业单位，策划并组织小规模、高体验感的专场试驾会、绿色出行主题分享会，提升品牌认知与购买兴趣。 4. B&C融合价值传递：向潜在企业客户清晰传递乐道“车辆+服务”的整合价值，推动从个人体验到团体采购的转化。 5. 销售机会全流程跟进：从需求挖掘、方案对接到合同签订与交付，负责所拓展机会的全周期销售达成。 6. 市场洞察与策略反馈：收集一线用户与潜在用户的反馈，为产品、市场及“椰岛计划”的本地化策略提供输入。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
