NIO

ONVO乐道-品牌市场心智传播经理

NIO  •  Onsite  •  2 hours ago
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Job Description

ONVO乐道-品牌市场心智传播经理

上海

社招

全职

用户与服务 - 市场与传播

本科及以上

5-7 年

职位描述

  1. 品牌心智内容搭建:以品牌屋为原点,结合品牌战略及行业市场发展方向,挖掘梳理关键内容及信息点并持续迭代,确保符合品牌人设调性及话语体系。 2. 品牌整合传播策划:以品牌及市场相关节点、行业趋势、热点话题等为抓手,形成高质量的传播策略及内容策划,制定行动关键目标及重要传播节点,拉通各渠道及业务板块形成整合的行动策划。 3. 整合传播项目落地:确保传播策划落地符合预期目标,协同包括传播、销售、产品、社区等跨部门团队,按时保质的推动执行,并结合外部及用户反馈对具体动作进行动态调整。 4. 舆情预判及应对:跟踪新能源行业趋势与品牌全网舆情,前置预判舆论走向及传播风险,结合车型、技术、能源与体系优势快速产出传播话术及行动机制,塑造正向品牌舆论氛围。

职位要求

  1. 本科及以上学历,公关、传媒、市场营销等相关专业优先;5年以上汽车、硬科技、互联网行业品牌心智、公关传播、内容策划经验,熟悉新能源行业传播逻辑,有媒体工作经验优先。 2. 具备体系化思考与深度分析能力,擅长信息甄别、趋势研判、用户洞察,可独立搭建传播策略与议题节奏体系并落地执行。 3. 具备优秀策划与文案能力,擅长硬科技内容通俗化转化;熟悉全网内容生态,深耕社会舆情与大众消费趋势,适配家庭向品牌传播调性。 4. 有汽车/硬科技品牌重大传播、新品上市、品牌破圈项目全流程操盘经验,具备可展示、可验证的标杆成功案。 5. 精通网络舆论传播规律,具备优秀的舆情预判、风险推演与节奏把控能力,可布局传播议题,放大品牌正向声量。 6. 自驱力强、善于迭代学习,可快速适配行业与品牌变化;抗压性强,具备优秀的跨部门协同、沟通与落地执行能力。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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