NIO

ONVO-上海-区域传播

NIO  •  Onsite  •  2 hours ago
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Job Description

ONVO-上海-区域传播

上海

社招

全职

用户与服务 - 市场与传播

本科及以上

3-5 年

职位描述

统筹&落地区域本地传播工作,构建区域本地的传播矩阵,持续为乐道品牌、产品在区域本地的发声负责,并影响本地用户的品牌认知心智。 1. 传播策略规划能力:熟悉本地文化,能够制定符合区域市场特性的品牌传播、媒体公关及数字化(内容)营销策略; 2. 内容创作与叙事能力:擅长撰写新闻稿、社交媒体文案、短视频脚本等多元形式的内容,提升传播吸引力; 3. 跨渠道整合传播:熟练运用线上线下渠道(社交平台、传统媒体、线下活动等)实现协同曝光; 4. 媒体关系管理能力:建立并维护区域媒体、KOL/KOC/UGC资源库,高效推动合作; 5. 支持销售端销售政策和销售活动,区域发布会、车展、试驾会、大客户等活动的传播。

职位要求

  1. 全日制本科及以上学历,专业不限; 2. 3年及以上区域市场相关工作经验,熟悉汽车行业优先; 3. 对市场传播的方法、效果有敏锐的洞察和理解; 4. 有创意,擅长交流,对未知充满兴趣,接受挑战; 5. 良好的沟通能力,擅长内外部的协作和沟通。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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