NIO

ONVO乐道-区域市场营销

NIO  •  Onsite  •  3 hours ago
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Job Description

ONVO乐道-区域市场营销

上海

社招

全职

用户与服务 - 运营管理

本科及以上

5-7 年

职位描述

  1. 负责区域品牌视觉规范落地与终端触点品牌内容管控,协同开展品牌形象评估与终端呈现优化,保障各区域品牌输出标准统一。 2. 跟进总部营销传播节奏,输出区域传播指引方案,协同完成内容质量复盘,开展区域团队传播赋能,助力区域传播声量与内容质量双提升。 3. 统筹区域市场活动的落地推进与执行跟进,配合拆解总部重点项目的区域执行要求,沉淀活动素材与实操方法,提升区域活动整体执行效率。 4. 拓展区域异业合作资源,协同总部与区域联合营销项目落地,统筹合作渠道,助力品牌事件在区域端破圈获客。 5. 对接内部各业务团队,协同拉通营销策略在区域各层级的落地链路,响应一线业务需求,输出工具化支持,为区域团队赋能,提升跨团队协作效率。

职位要求

  1. 具备品牌管理与传播执行经验,了解区域市场运营逻辑,能独立输出策略指引与落地方案,具备协同赋能意识。 2. 5年以上区域营销、传播策划、活动运营等相关工作经验,有汽车、消费零售等行业背景优先。 3. 有市场活动全流程执行经验,做事细致有条理,善于沉淀实操方法与素材工具,支撑区域团队高效执行。 4. 了解异业合作模式,具备基础的资源拓展与商务沟通能力,能协同推进合作项目落地。 5. 具备良好的跨部门沟通与协同能力,可对接多层级团队,高效推进日常工作落地。 6. 自驱力强,以结果为导向,踏实肯干,能适应快节奏的工作环境。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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