ONVO乐道-车型营销策划专家推荐投递-乐道总部推荐投递-用户与服务急招
上海
社招
全职
用户与服务 - 用户增长
本科及以上
7-10 年
职位描述
1、负责乐道品牌旗舰车型产品传播整体策略，规划车型市场机会发掘、用户购车/用车等场景研究、提炼整车传播核心信息，整车产品概念，输出整合传播策略； 2、结合上游车型战队需求，基于传播目标、销量目标等战略目标，独立完成整合传播方案撰写，带领和对接内部各个传播团队与上下游部门推动方案，并对结果负责和传播效果负责，实施效果进行跟踪研究； 3、负责并计划传播费用的合理支配，包括物料制作、媒体合作、KOL合作、媒体活动等支出进行合理控制成本，监控预算执行情况并及时呈报；
职位要求
1、本科及以上学历、新闻、传播、信息技术及汽车相关专业背景优先； 2、7年以上汽车、产品创新策略传播经验，能独立负责、落实传播方案和项目； 3、深度了解电车技术，并熟知当下新能源传播行业的传播风向； 4、具有优秀的文字表达能力，能够独立产出高质量、准确的传播稿件； 5、有较强的内外部沟通能力，以及多任务统筹协调和项目管理能力； 6、具备丰富的公关活动经验，如上市发布会、车展和试驾会活动等； 7、对社交平台有着较强的认知，熟知平台打法，有着极强的整案能力 8、抗压能力强，工作中有较强的计划性、自驱力和执行力，能够进行高效的项目管理和推进。
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
