ONVO乐道-垂媒平台运营急招
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
1、负责制定品牌及车型垂媒平台运营目标,提升人群规模,通过整合内外部资源达成目标; 2、建立品牌垂媒内容运营矩阵(OGC、PGC、UGC),沟通各车型传播负责人和内容生产者,策划选题; 3、负责垂媒日常运营的策略和内容管理,包含口碑建设、舆情管理、信息露出准确性等; 4、持续监控和分析平台触点数据,跟进平台产品变化和竞品动态,定期输出报告。
职位要求
1、4年及以上垂媒平台经验,了解平台产品逻辑,熟悉懂车帝/之家/易车等平台的系统使用; 2、对汽车内容有深刻认知,熟悉垂媒平台内容逻辑和用户人群; 3、具备良好的数据敏感度、调研分析能力,通过搭建数据监测模型,不断优化线索运营方案; 4、优秀的人际关系管理能力和项目管理能力。
投递

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.