NIO

ONVO乐道-产品市场专家

NIO  •  Onsite  •  1 day ago
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Job Description

ONVO乐道-产品市场专家
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
10 年以上
职位描述
1. 基于内外部市场环境,能够对市场趋势、目标用户、竞品对标、前沿创新模式等做深度分析与洞察。
2. 能够统筹车型不同生命周期的经营方向与资源配置,制定最优经营策略组合,设定车型年度/季度/月度目标(包括销量目标、价格体系、配置组合策略等),定期滚动追踪与复盘,判断经营风险点、机会点与提升点。
3. 主导车型市场细分、目标用户定位、市场定位,明确车型价值主张与差异化定位,制定分阶段竞争和攻防策略。
4. 联动生产、供应链、销售部门,制定车型产销计划,基于供应风险对上市节奏、订单策略、交付预期、经营计划等进行动态调整。
职位要求
1. 全日制本科及以上学历,车辆工程、市场营销类相关专业优先。
2. 8年以上新能源汽车行业产品市场、产品营销等相关经验,对新能源市场和车型产品有充分的认识和洞察,有汽车行业咨询背景为佳。
3. 有较强的商业敏锐度、结构化逻辑思维能力、数据洞察力、解决问题能力、营销策略方案提案能力。
4. 优秀的跨部门沟通能力、工作自驱力。
5. 熟练使用飞书、Office等办公工具。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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