NIO

ONVO广州-区域市场传播

NIO  •  Onsite  •  2 hours ago
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Job Description

ONVO广州-区域市场传播
广州
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
1、负责乐道广州区域品牌全案传播策略制定与执行,主导线 上线下整合传播内容的高质量产出
2、负责官方账号(抖音、小红书、视频)短视频/图文内容 的独立产出,以及账号的内容规划与运营
3、依据乐道总部传播策略,制定并执行乐道L60、L90、L80车型的本地化传播,以及重要营销节点的营销传播
4、维护本地媒体及KOL关系,策划事件营销提升品牌声量
职位要求
1、本科及以上学历,3年以上品牌传播经验,完整主导过预算 30万+传播项目
2、熟练使用剪辑工具,能独立产出传播素材
3、深度了解新能源汽车行业趋势,有主机厂/新能源车企经 验优先
4、审美在线,具备网感与创意敏感度
5、出色的跨部门协作能力,能高效对接总部与区域各部门同事
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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