NIO

ONVO乐道-品牌市场心智传播经理

NIO  •  Onsite  •  2 hours ago
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Job Description

ONVO乐道-品牌市场心智传播经理
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
7-10 年
职位描述
1、品牌心智搭建:从乐道品牌信息屋出发,结合品牌战略与技术优势,制定长效心智传播规划,打造品牌差异化认知,夯实欢乐、靠谱的家庭出行品牌心智及人设。
2、品牌及市场势能传播:结合当前新能源市场趋势、热点话题以及各维度的市场数据表现,快速挖掘重要传播信息点并制定传播行动策划,强化品牌势能及市场落位。
3、舆情预判及应对:跟踪新能源行业趋势与全网舆情,前置预判舆论走向及传播风险,结合车型、技术、能源与体系优势构建系统化的传播话术及行动机制,塑造正向品牌舆论氛围。
4、跨部门项目落地:联动销售、产品、社区等各团队,挖掘优质传播素材及机会点,统筹品牌整合营销及传播关键项目,以核心目标为聚焦,高质量地推动项目落地并及时复盘。
5、传播体系迭代:深耕互联网传播规律与行业竞品打法,结合市场与用户反馈,动态优化传播策略,持续提升乐道品牌知名度、美誉度与用户心智渗透率。
职位要求
1、本科及以上学历,公关、传媒、市场营销等相关专业优先;5年以上汽车、硬科技、互联网行业品牌心智、公关传播、内容策划经验,熟悉新能源行业传播逻辑优先。
2、具备体系化思考与深度分析能力,擅长信息甄别、趋势研判、用户洞察,可独立搭建传播策略与议题节奏体系并落地执行。
3、具备优秀策划与文案能力,擅长硬科技内容通俗化转化;熟悉全网内容生态,深耕社会舆情与大众消费趋势,适配家庭向品牌传播调性。
4、有汽车/硬科技品牌重大传播、新品上市、品牌破圈项目全流程操盘经验,具备可展示、可验证的标杆成功案例。
5、精通网络舆论传播规律,具备优秀的舆情预判、风险推演与节奏把控能力,可布局传播议题,放大品牌正向声量。
6、自驱力强、善于迭代学习,可快速适配行业与品牌变化;抗压性强,具备优秀的跨部门协同、沟通与落地执行能力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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