NIO

ONVO乐道-资深社媒平台运营

NIO  •  Onsite  •  7 hours ago
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Job Description

ONVO乐道-资深社媒平台运营
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1、负责品牌&车型在社交媒体平台上传播和运营工作,以抖音、头条、红书、B站等平台为主,熟知平台玩法和传播体系,负责内容运营、投放运营、搜索运营、话题运营等工作,并依据平台关键指数的分析,洞察传播机会,反哺并指导车型策略团队调整/完善传播打法;
2、平台内社交媒体话题的打造和运营,挖掘车型/品牌和社会向的热点话题,拉通内外部的官方账号、达人、媒体、用户等,完成热点事件和热点话题运营;
3、日常传播&营销活动类传播的车型达人的内容创意、账号筛选、脚本共创、执行和落地以及流量运营;
4、三方社交媒体传播效果的评估及优化,深入社交媒体平台的传播案例和玩法研究,输出具有行业参考价值的趋势洞察及数据分析报告;
5、搭建社交媒体运营看板,展示核心表现以指导日常工作;
6、熟练掌握AI,善用AI协助工作,借助AI提效社交媒体看板的日常运营。
职位要求
1、本科及以上学历,7年及以上社媒营销经验,有新能源汽车、高端汽车品牌、核心社媒平台从业经验优先优秀的沟通能力和项目管理执行能力;
2、富有创意思维,能够跳出固有思维,在符合品牌调性的基础上创新营销的方式方法;
3、具有丰富的KOL、MCN、IP等行业合作资源;
4、具备优秀的文字组织能力和语言表达能力,极具数据思维能力,洞察数据背后的意义;
5、汇报能力强,总结能力强,逻辑能力强,以结果为导向工作;
6、责任感强,善于沟通、团队协作,抗压能力与自驱力强,认同蔚来价值观,能适应变化并敢于尝试创新。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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