NIO

ONVO-直播运营

NIO  •  Onsite  •  3 hours ago
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Job Description

ONVO-直播运营
上海
社招
全职
用户与服务
本科及以上
5-7 年
职位描述
- 公司直播获客业务整体运营,重点通过媒体流量直播实现用户增长
- 统筹全国个人主播及战队主播的直播运营管理,制定直播内容策略及运营规范;
- 负责直播内容策划与脚本撰写,实时捕捉行业热点及爆款内容,为全国销售伙伴提供标准化、模块化的“话术工具包”;
- 建立针对一线战队和个人主播的孵化激励机制,通过案例拆解、实战陪跑,提升各战队的直播获客能力;
- 结合平台推荐机制,优化自然流直播内容结构与开播策略;
- 通过数据分析持续优化直播效果,包括曝光、进房率、停留时长、互动率及线索转化率。
职位要求
- 本科及以上学历,市场营销、传媒、新媒体、电商等相关专业优先;
- 3年以上直播运营经验,有成功的自然流起号或大规模账号矩阵管理经验者优先;
- 具备极强的文字功底,能够独立撰写高转化的直播脚本;
- 熟悉直播平台推荐逻辑,对提升自然流量有实践经验;
- 数据敏感,数据分析能力强,能够通过数据复盘持续优化直播策略;
- 沟通协调能力强,具备跨区域团队协作和项目推进能力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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