NIO

ONVO乐道-品牌市场心智传播经理

NIO  •  Onsite  •  15 days ago
Expired
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Job Description

ONVO乐道-品牌市场心智传播经理上海社招全职用户与服务 - 市场与传播本科及以上5-7 年职位描述1、品牌心智搭建:立足ONVO乐道家庭智能电动核心定位,依托品牌战略与技术优势,制定长效心智传播规划,打造品牌差异化认知,夯实温暖、靠谱的家庭出行品牌心智。
2、舆情预判与议题策划:跟踪新能源行业趋势与全网舆情,前置预判舆论走向及传播风险,结合品牌产品、技术与场景优势,长效策划传播议题,搭建系统化传播节奏,塑造正向品牌舆论氛围。
3、技术通俗化传播:挖掘乐道换电、智能座舱、家庭场景适配等核心技术亮点,将硬核汽车科技场景化、故事化、通俗化,让用户快速感知产品价值,落地品牌技术心智认知。
4、跨部门项目落地:联动研发、产品、销售等团队,挖掘优质传播素材,统筹新品传播、品牌营销等重大项目全流程落地与复盘,保障品牌传播统一、高效、精准。
5、传播体系迭代:深耕互联网传播规律与行业竞品打法,结合市场与用户反馈,动态优化传播策略,持续提升乐道品牌知名度、美誉度与用户心智渗透率。职位要求1、本科及以上学历,公关、传媒、市场营销等相关专业优先;2年以上汽车、硬科技、互联网行业品牌心智、公关传播、内容策划经验,熟悉新能源行业传播逻辑优先。
2、具备体系化思考与深度分析能力,擅长信息甄别、趋势研判、用户洞察,可独立搭建传播策略与议题节奏体系并落地执行。
3、具备优秀策划与文案能力,擅长硬科技内容通俗化转化;熟悉全网内容生态,深耕社会舆情与大众消费趋势,适配家庭向品牌传播调性。
4、有汽车/硬科技品牌重大传播、新品上市、品牌破圈项目全流程操盘经验,具备可展示、可验证的标杆成功案例。
5、精通网络舆论传播规律,具备优秀的舆情预判、风险推演与节奏把控能力,可布局传播议题,放大品牌正向声量。
6、自驱力强、善于迭代学习,可快速适配行业与品牌变化;抗压性强,具备优秀的跨部门协同、沟通与落地执行能力。
岗位亮点 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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