NIO

ONVO乐道-社媒传播策划

NIO  •  Shanghai, CN (Onsite)  •  17 days ago
Expired
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Job Description

ONVO乐道-社媒传播策划推荐投递-乐道总部上海社招全职用户与服务 - 市场与传播本科及以上10 年以上职位描述1. 负责全平台社交媒体矩阵(含但不限于微信/微博/抖音/小红书/B站等)的体系化运营,通过数据驱动持续优化传播策略;
2. 结合乐道产品与品牌相关的业务需求,负责输出完整社交传播的作战策略、策划、创意以及负责项目管理的落地、执行。输出具有突破创意性、传播性的整合社交平台方案,如事件营销、话题炒作、营销活动合作战役等;
3. 洞察社交平台话题及热点内容,快速响应产出传播策划或选题,围绕各平台落地高质量内容;
4. 通过社媒数据挖掘,定期输出包含声量、互动质量、技术话题渗透率等维度的深度分析报告,并指引迭代后续工作业务开展。职位要求1. 8年以上互联网、品牌、汽车行业或相关媒体方经验;
2. 具备优秀的文字组织能力和语言表达能力,具备较强的数据思维能力,洞察数据背后的意义;
3. 优秀的沟通能力和项目管理执行能力;
4. 跳出固有思维,在符合品牌调性的基础上创新营销的方式方法;
5. 汇报能力强,总结能力强,逻辑能力强,以结果为导向工作;
6.有大型车型产品或品牌整合传播项目经验优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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