NIO

ONVO乐道-品牌策略与传播专家/负责人

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

ONVO乐道-品牌策略与传播专家/负责人上海社招全职用户与服务 - 市场与传播本科及以上7-10 年职位描述- 管理品牌框架开发流程,与内部职能合作伙伴密切合作,确保所有品牌标准/指南都与核心品牌定义相符;
- 领导品牌发布(内部和外部)构思、创意内容和制作;
- 制定品牌知识产权战略、资产创建和落地计划;
- 推动年度重点品牌联合营销活动,打造IP项目,增加品牌曝光和产品销量;
- 基于品牌的重要发布项目的整合传播事件策划。职位要求- 10年以上品牌及市场营销相关的经验,行业涉及快消、奢侈品、电子消费品、汽车等为佳;
- 有过0-1品牌建设的经验,包括品牌战略、品牌管理、公关、活动、
- 拥有出色的战略思维和商业敏锐度,能够洞察市场动态和消费者需求;
- 具备卓越的沟通和团队合作能力,能够与多个部门密切配合,推动品牌目标的实现;
- 具备创新精神和执行力,能够带领团队成功完成品牌策略的落地和推广。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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