NIO

ONVO上海-用户拓展与关系运营经理

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

ONVO上海-用户拓展与关系运营经理上海社招全职用户与服务本科及以上工作年限不限职位描述岗位概述:
我们寻找一位深谙“从个人车主到企业机会”拓展之道的销售运营专家。您将不依赖于传统的集采招标,而是通过维护和激活已有的政企内部车主(即“种子用户”),建立深度信任,以此为纽带切入其所在组织,策划定向活动(如试驾会),挖掘潜在购车需求,实现乐道新能源汽车在企事业单位内的口碑传播与销量增长。
核心职责:
1. 种子用户运营与关系深化:系统梳理并维护上海区域政企单位内的乐道车主资源,建立个人化沟通渠道,将其发展为品牌“代言人”与信息枢纽。
2. 内部链接与机会挖掘:通过种子用户,合法合规地结识其同事、部门领导及企业采购相关决策者,建立联系,探查其团队或企业的用车需求与采购意向。
3. 策划并执行定向体验活动:针对目标企事业单位,策划并组织小规模、高体验感的专场试驾会、绿色出行主题分享会,提升品牌认知与购买兴趣。
4. B&C融合价值传递:向潜在企业客户清晰传递乐道“车辆+服务”的整合价值,推动从个人体验到团体采购的转化。
5. 销售机会全流程跟进:从需求挖掘、方案对接到合同签订与交付,负责所拓展机会的全周期销售达成。
6. 市场洞察与策略反馈:收集一线用户与潜在用户的反馈,为产品、市场及“椰岛计划”的本地化策略提供输入。职位要求1. 5年以上工作经验,具备汽车行业用户运营、高端零售、大客户关系管理或顾问式销售经验。具备从个人客户关系切入组织销售的实操案例者尤佳。
2. 出色的情商与人际链接能力,擅长建立并维护长期信任关系,具备“社交销售”思维。
3. 具备优秀的活动策划与组织能力,能独立运作小规模精品客户体验活动。
4. 对新能源汽车有热情,能清晰阐述产品优势。对“B&C融合”的企业服务模式有学习意愿和理解能力。
5. 结果导向,具备创业者心态,自驱力强,能在非传统销售路径中开拓新局面。
6. 熟悉上海本地文化与人际交往特点,拥有一定的高净值人群或企事业员工社群资源者优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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