NIO

ONVO乐道-品牌传播策划

NIO  •  Onsite  •  18 days ago
Expired
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Job Description

ONVO乐道-品牌传播策划上海社招全职用户与服务 - 市场与传播本科及以上7-10 年职位描述1、结合整体战略,发展阶段和经营现状,参与梳理制定乐道品牌能源与服务传播整体策略,对外结合品牌与车型,传递乐道换电的用户价值;
2、结合社会公共舆论趋势与行业发展态势,前置性判断推演舆论走势,持续策划传播议题,提升换电的认知度和美誉度;
3、与公司内部相关部门保持紧密深入的日常沟通,在重要节点针对乐道品牌特征进行传播策划。职位要求1、有媒体、品牌传播相关行业从业经验,具备出色的策划与内容能力,对商业、时政、经济、历史、大众文化及社会舆情有广泛涉猎和理解;
2、在传播工作上打过硬仗,有参与牵头、组织重大传播项目策划及传播的经验,拥有业内知名成功案例/作品;
3、具备网络传播议题设置策划能力,了解公众情绪掌握社会热点,对互联网舆论传播规律有深入研究,有代表性传播案例;
4、极强的自驱力与学习能力,能基于宏观微观各类变化即时更新个人知识体系与工作方法论。
5、汽车与科技互联网行业有从业经验者优先; 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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