NIO

ONVO乐道-资深内容创意

NIO  •  Onsite  •  18 days ago
Expired
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Job Description

ONVO乐道-资深内容创意上海社招全职用户与服务 - 市场与传播本科及以上7-10 年职位描述核心定位
负责品牌社媒数字化营销活动及内容的创意构思,深度结合品牌调性、产品卖点及营销目标,打造贴合各社媒平台玩法、有传播力的社媒内容,强化品牌社媒人设与用户好感度。
- 负责社媒营销活动(Social campaign)的主题构思、方案内容描述、内容脚本撰写,以及官方媒体等传播渠道的营销内容的输出;聚焦精细化内容打磨,严格把控创意交付的质量与准确度,确保创意内容贴合品牌调性和产品调性;
- 统筹品牌主阵地官方账号的内容规划与沟通调性,兼顾品牌人设统一性与各平台特性,结合不同社媒渠道目标用户的兴趣、属性,灵活调整营销创意内容风格与演绎形式撰写文案,丰富社媒内容多样性与适配性,搭建品牌社媒好感度体系;
- 擅长用生动易懂、有吸引力的创意内容的解读,将枯燥生硬的产品功能、技术亮点转化为有魅力、易传播的社媒内容,降低用户理解门槛,提升内容传播力与产品认可度;
- 敏锐捕捉网络热点、行业动态,结合品牌需求开发热点话题,实现线上线下营销内容的灵活转化;针对不同社媒平台的玩法特性,定制核心创意内容,助力营销目标达成。职位要求- 本科及以上学历,10年及以上社媒(Social)创意内容相关工作经验,有车类、3C类产品服务经验者优先,具备跨品类(如快消)创意能力者加分。
- 具备独立完成创意方向规划、上市创意方案产出与提报的能力,有成熟的社媒创意案例积累。
- 熟悉各数字社媒平台的内容玩法、传播逻辑,有品牌社媒官方账号运营/创意执行经验,能快速适配平台规则与用户喜好。
- 沟通能力强,具备一定的创意审美敏感度,能高效配合创意团队推进工作。
- 了解汽车行业,热爱汽车,具备行业热情与专业认知,同时能保留快消等跨品类的灵活创意能力。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media