Internal
To execute all branding and communication channels set plan for all the bank’s touch points, including branches and on site ATMs through the continues monitoring, while ensuring consistency and alignment to strengthen employees & customers’ engagement, loyalty and strategic understanding.
Branches & ATMs Branding
1.Check that the branding materials on the Branches & on-site ATMs network casing, branding sticker based on the guidelines to ensure alignment.
2.Ensure the brand quality in branches, ATMs and premises and coordinate with the Procurement Department to make Point of Sale (POs) for the jobs and receive them with good quality.
3.Make sure all branding materials/ ATM casing are requested and delivered within the target time frame & according to CIB standards.
4.Ensure continuous enhancement for branches/ATM’s branding materials through maintaining the existing touch points with more efficient, effective, and sustainable criteria in order to provide extended brand exposure.
5.Coordinate with different departments/vendors to maintain, enhance and develop CIB branding materials including but not limited to branches facades, ATM casing, communication channels in order to ensure that the branding materials are well presented and help improve the outcome of the project as it helps in early detection and resolution inspection.
6.Conduct regular inspections of the facilities to detect and resolve problems
7.Supervise all marketing maintenance processes and operations in order to ensure that all marketing/branding materials are efficiently & well presented at all times.
8.Propose the yearly maintenance budget
9.Work according to the monthly progress reports and maintenance logs in order to keep track of all machinery and touchpoints health and schedule inspection when needed.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 1–3 years of experience in marketing, merchandising, or brand management support roles.
- Solid understanding of branding principles.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools/software.
- Excellent communication and interpersonal skills.
- Strong organizational and project management abilities.
- Ability to work collaboratively within cross-functional teams.
- Analytical mindset with keen attention to detail.
Commercial International Bank was established in 1975 as a joint venture between the National Bank of Egypt (NBE, 51%) and the Chase Manhattan Bank (49%) under the name "Chase National Bank of Egypt”. Following Chase's decision to divest its equity stake in 1987, NBE increased its shareholding to 99.9%, changing the Bank’s name to Commercial International Bank (Egypt) S.A.E. NBE’s stake gradually decreased through several public offerings till reaching 18.7%. In 2006, a Consortium led by Ripplewood Holdings acquired NBE stake. In July 2009, Actis, a leading emerging markets private equity firm, invested US$ 244 million to get shares in CIB, acquiring hence 50% of the Ripplewood Holdings Consortium’s stake. Five months later, Ripplewood sold its remaining 4.7% stake over the open market, marking the successful transition of strategic partnership to be with Actis, who then became CIB’s largest shareholder with a 9.1% stake. In March 2014,Actis sold a portion of its holding, representing 2.6% of the Bank’s total outstanding shares, in the open market to a group of international investors. In May 2014, Actis, successfully realised its investment in CIB and sold its remaining 6.5% to Subsidiaries wholly owned by Fairfax Financial Holdings Ltd “Fairfax”.
CIB is Egypt’s leading private sector bank, offering a broad range of financial products and services to its customers, including enterprises of all sizes, institutions, households and high-net worth individuals. CIB strives to provide superior financial solutions to meet all customers’ needs. Having the strongest brand equity rightfully places CIB as the bank of choice for over 500 of Egypt’s largest corporations. CIB shows tremendous potential within the bourgeoning Retail and SME Banking markets. Through its superior management, high-operating standards, corporate governance best practices and training programs,CIB has succeeded in becoming the most profitable commercial bank operating in Egypt for more than 40 years.
