Job Description

Social Media Assistant - Online Marketing

Grand Canyon Education (GCE) is seeking a Social Media Assistant to support the mission of Grand Canyon University through GCE's Online Marketing department.

Applicants: please include any relevant social media work in a portfolio and list your expected graduation date on your resume.

Purpose within the Organization:

This person will be responsible for assisting with the development of content for GCU’s official social media entities and monitoring online conversations about GCU.

Responsibilities Related to Purpose:

• Posting advanced information about campus events.
• Communicating important campus notices (i.e. parking advisories, housing information, finance, and academic deadlines).
• Assisting with social media reporting and monitoring.
• Designing graphics for GCU social platforms.
• Attending GCU events to capture content, which includes but is not limited to photos, video, and general social content for GCU.
• Copywriting - not limited to, but including caption writing, messaging for partners and campaigns.

Equipment Used and Responsibility:

• Adobe Suite Products. Microsoft. Canva. Capcut. Editor.

Qualifications:

• Outstanding writing, communication, and organizational skills.
• Advanced knowledge of Canva or Adobe Creative Suite applications.
• Must have experience creating original social media content.
• Advanced knowledge of CapCut.
• A sense of urgency for responding to student needs.
• Understanding of the audiences you are communicating to/with.
• The ability to develop appropriate responses with customer service in mind.
• Advanced knowledge of Facebook, Twitter/X, Threads, Instagram, Pinterest, and TikTok
• Advanced knowledge of AP Style.
• Understanding of administrator functions in Facebook, Twitter/X, Instagram, and TikTok.
• Experience with Hootsuite or similar social media management tool is preferable.
• Knowledge of Word, Excel, and PowerPoint.
• Experience with writing for a brand is preferred.
• Photography skills are a plus.
• Can stay up-to-date with current memes, challenges, audio trends, and viral formats.
• Knowledge of how to adapt trends to fit the brand or organization.
• Valid Drivers License and Clean Driving Record

Experience/Education:

Grand Canyon Education is committed to a student first policy.

Therefore, all applicants must meet the following eligibility requirements to be considered for student employment:

• Enrolled at GCU as a full-time student in a Bachelor’s program or Master’s program.
• Retain a 2.0 GPA as a Bachelor level student or a 3.0 GPA as a Master level student.
• Maintain good financial and academic (SAP) standing with the University.

You may be subject to termination if you fall below the minimum requirements.

Pay Rate: Minimum Wage

Anticipated End Date: June 30, 2027

Manager: Social Media Specialist