Plan and execute online Demand Generation strategies, integrating digital marketing campaign, content planning, KOL partnerships, and media/brand activities to increase brand awareness, generate leads, and improve conversion. This role requires online strategic planning, strong cross-functional communication skills, project execution, and vendor/KOL management capabilities.
Job Responsibilities
• Plan and execute Online Demand Generation strategies and annual/quarterly plans aligned with business goals to drive leads, conversion, and ROI
• Lead digital marketing and integrated marketing communications projects across paid, owned, and earned media
• Own digital content strategy and copywriting creation or review; communicate with HQ and APAC markets to ensure message consistency and localized, conversion-oriented content
• Manage influencer partnerships: new influencer development, outreach , optimize collaboration and develop long-term partnership strategies
• Support media activities: media relations and risk management, online event visibility, and brand communications
• Manage media agencies and related vendors (Retail / Content Production), including briefs, budget, timeline, deliverable quality, and performance review
• Own and optimize Tesla Taiwan official platforms, including official website data analysis and performance reporting
• Plan and coordinate Online-to-Offline (O2O) activities and related digital exposure to connect online traffic with offline store traffic and events
• Communicate and collaborate across countries and functions; independently drive complex projects
• Track KPIs (e.g., reach, engagement, leads, CPL, conversion rate, brand awareness), regularly provide insights and optimization recommendations, and improve budget efficiency
Requirements
• Minimum 5+ years of experience in digital marketing, Demand Generation, content marketing, or integrated marketing; strategic planning and project ownership experience preferred
• Bachelor’s or Master’s degree in Business Administration, Marketing, Communication, or a related field, with proven results
• Fluent in Mandarin and English, with strong bilingual copywriting ability
• Agency management experience required; O2O event coordination experience preferred
• Passionate about using AI tools and creative content development
• Strong strategic thinking and analytical skills; able to efficiently and independently handle cross-functional and cross-market issues, and collaborate with teams across countries
• Highly organized with strong project execution skills; able to manage multiple projects while meeting deadlines
• Result-driven, hands-on, and positive; able to drive outcomes in a fast-paced, high-pressure, deadline-oriented environment
• Strong negotiation skills with asset/budget management experience; strong in strategic planning and execution
• Proficient in MS Office and iOS; Photoshop, Illustrator, and Figma experience preferred
• Valid driver’s license with car driving experience
Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles.
We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house.
Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.
