Job Description

Online Content Specialist

Location

Heerlen, Netherlands

Hours

40 hours per week

Contract Information

• 
  Hybrid working environment
• 
  Office presence in Heerlen required at least once every 1–2 weeks
• 
  Possibility of contract extension
• 
  A written test may form part of the recruitment process

We are seeking an experienced Online Content Specialist to support the creation and optimization of digital customer communication within a collaborative and agile environment. The successful candidate will work closely with UX specialists, analysts, IT teams, and subject matter experts to develop clear, engaging, and customer-focused online content.

This role focuses on translating complex information into accessible digital communication while maintaining consistency across online platforms and customer journeys.

Key Responsibilities

Content Creation & Optimization

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  Create, edit, and optimize online content for digital and mobile channels
• 
  Translate complex information into clear and understandable communication
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  Rewrite and structure content according to established style guidelines
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  Ensure content consistency across digital communication channels
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  Monitor and improve content performance based on user insights and analytics

Collaboration & Stakeholder Engagement

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  Work within a multidisciplinary agile team alongside:
  • 
    UX designers
  • 
    IT specialists
  • 
    Business analysts
  • 
    Data analysts
  • 
    Testers
• 
  Collaborate with pension specialists, marketers, legal teams, customer service teams, and content specialists
• 
  Support the development of logged-in customer environments

Digital Communication & User Experience

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  Improve usability and customer understanding within online platforms
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  Tailor content to different audiences, demographics, and communication needs
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  Process and translate new legislation and policy updates into customer-friendly content
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  Contribute to customer satisfaction improvements through effective digital communication

CMS & Content Management

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  Implement and manage content within Adobe-based CMS environments
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  Maintain and safeguard corporate identity and communication standards
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  Coordinate online content updates and publishing activities

Required Skills & Experience

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  Bachelor's or Master's degree in:
  • 
    Communication
  • 
    Digital Media
  • 
    Or a related field
• 
  Minimum 5 years of experience in a similar online content or digital communication role
• 
  Experience working within agile environments and collaborating with IT teams
• 
  Strong experience with online and mobile content creation
• 
  Knowledge and hands-on experience with:
  • 
    Adobe Experience Manager (AEM)
  • 
    Adobe tools
  • 
    Content Management Systems (CMS)

Preferred Competencies

• 
  Excellent writing and editing skills
• 
  Ability to translate complex topics into concise and engaging content
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  Strong attention to detail while maintaining a broader strategic perspective
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  Creative and customer-focused mindset
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  Strong collaboration and stakeholder management skills
• 
  Proactive and independent working style
• 
  Ability to use data and audience insights to improve communication effectiveness

Working Environment

You will work in a collaborative and informal environment with direct communication and close cooperation across departments. The role combines strategic content thinking with hands-on digital execution in a modern agile setup.

Additional Information

• 
  Hybrid working model with periodic office attendance in Heerlen
• 
  Written assessment may be included in the selection process
• 
  Experience with Adobe and CMS platforms is mandatory
• 
  Strong Dutch language communication skills are highly preferred