Job Description

Are you ready to define and lead the global Trade Marketing strategy for the quick-service restaurant segment and make Red Bull the #1 brand across the channel?

Then this is for you.

Join our Global On Premise Trade Marketing Team in Salzburg, Austria, and shape global trade marketing strategies, build winning customer partnerships, and drive growth across the LSR channel (QSR, Fast Casual, Coffee).

IN A NUTSHELL

In this role, You'll define and lead the global Trade Marketing strategy for the LSR segment (limited service restaurants = quick service restaurants), shaping how Red Bull is positioned as a core menu item, increasing visible distribution, and developing key consumption occasions across the channel. Working closely with the International On Premise Trade Marketing team, you'll drive global segment strategy, build scalable activation platforms, and strengthen partnerships with top customers. You'll also enable best-in-class market execution and ensure Red Bull consistently wins against the competition in the LSR landscape. Combining strategic leadership, commercial acumen, marketing expertise, and people management, you'll influence key stakeholders and lead a high-performing team to deliver impactful results globally.

Lead the Global LSR Trade Marketing Strategy

You'll define and own the global Trade Marketing strategy for the LSR segment, setting clear priorities, tools, and execution standards that drive sustainable growth. By developing the long-term roadmap for consumption activation, menu integration, visibility, innovation, and customer engagement, you'll strengthen Red Bull's position as a core menu item and preferred beverage partner across key accounts. You'll ensure full alignment with the broader International On Premise Marketing strategy while driving a clear competitive agenda that helps Red Bull win in priority customers and markets.

Lead, Develop and Enable the LSR Trade Marketing Team

You'll lead and develop a high-performing Trade Marketing team, creating a culture built on ownership, collaboration, customer focus, and executional excellence. Through clear direction, coaching, and capability building, you'll translate business priorities into impactful projects and actionable workstreams. You'll also foster strong cross-functional collaboration and ensure resources are focused on the opportunities that deliver the greatest commercial impact.

Drive Global and Regional Customer Partnerships

You'll lead the Trade Marketing strategy for key global and regional LSR customers, building strong partnerships with senior stakeholders across marketing, commercial, and operational functions. By developing joint business plans and leveraging Red Bull's brand assets, events, athletes, culture properties, and product portfolio, you'll create mutual value and unlock new growth opportunities. You'll play a key role in increasing distribution, visibility, consumption, brand relevance, and differentiation from the competition.

Own Market Enablement and Global-to-Local Execution

You'll support markets in translating global strategy into effective local action plans, customer priorities, and execution roadmaps. By sharing best practices, enabling the adoption of scalable activation platforms, and connecting stakeholders across HQ, regional, and local teams, you'll accelerate execution and drive performance. You'll also challenge markets to raise execution standards, identify scalable success stories, and ensure local insights continuously shape future global strategies and tools.

Qualifications

• 10+ years of experience in Trade Marketing, with a proven track record of delivering results for global brands across marketing, insights, and commercial functions; experience within the LSR segment is a strong advantage.
• Strong customer-facing expertise and a deep understanding of the On Premise industry, trade dynamics, and route-to-market models.
• Strategic thinker with the ability to develop innovative and commercially relevant strategies while maintaining focus on the broader business objectives.
• Solid understanding of sales processes and experience partnering and negotiating with Global and Regional Key Accounts.
• Excellent analytical skills with the ability to interpret complex market trends, connect cross-functional insights, and translate them into actionable opportunities.
• Outstanding project management, planning, and presentation skills, with a proven ability to drive multiple priorities and stakeholders simultaneously.
• Exceptional communication and stakeholder management capabilities, able to simplify complex topics, build relationships across cultures, and influence at all organizational levels.
• Passion for building new business partnerships and a strong team-player mentality, fostering collaboration, ownership, and high-performance ways of working across diverse teams.

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.