Job Description
The On Premise is a Sales- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.
As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.
STRATEGY AND PLANNING
- Alignment with HQ on international strategy, guidelines and customers
- Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales
- Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas
- Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account
MANAGING KEY ACCOUNTS
- Maximization of existing customer performance via effective joint business planning
- Acquisition of new customers from the relevant national universe
- Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
- Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success
- Ensuring executional excellence on account level by utilizing (cross-departmental)
TRACKING, ANALYZING AND REPORTING
- Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
- Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ
LEADING BY EXAMPLE
- Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)
- Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
- Delivering excellence with Red Bull`s premium brand image in all activities and execution
GROWING THE VOLUME
- Imroving the Volume of covered Key Accounts by implementing new activations
DELIVERY APPS
- Leading the Kazakhstan Delivery & Online Platform Strategy by showcasing the importance of Delivery & Online Platforms in terms of distribution & volume. Focus on Glovo/Wolt/Yandex Eda/Chocofood applications by implementing new level of execution and driving activations. As well as Glovo/Wolt dark stores operated through this applications
Qualifications
- 3+ years sales experience (beverage industry preferred)
- Previous experience in Key Account Management (preferred)
- Outstanding record of accomplishments in sales and trade marketing
- Successful track record in leading, managing and motivating Field Sales Forces
- Local language + business fluent English
- Excellent verbal and written communication skills
- Ability and skills to effectively sell and negotiate
- Excellent presentation skills
- Entrepreneurial approach and mindset
- Solution and goal oriented
- Highly developed analytical skills
- Ability to develop and implement successful sales- and trade-marketing strategies
- Strong planning, prioritization and organizational ability
- Proficient in MS office especially Excel and Power Point
- Self-motivated and ability to work independently
- University Degree (business, marketing or similar)
Additional Information
Red Bull Kazakhstan LLP (“Company”) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining, storing, using and disseminating my personal data, but not contradicting the laws of the Republic of Kazakhstan, and to modify and (or) amend my personal data based on my application or otherwise, which is not contrary to the laws of the Republic of Kazakhstan, which are recorded on electronic, paper and (or) other tangible media.
