The 2027 Graduate Sales Program develops commercial and marketing capability through practical work across physical POS, digital assets and trade marketing insights.
The Graduate will help build a more consistent and effective On Premise POS ecosystem: from understanding outlet and channel needs, through planning and supplier coordination, to tracking deployment, standards and impact.
Working with On Premise Marketing, regional field teams, agencies, printers and customers, the role will support tools and processes that make execution easier, improve visibility and connect investment to commercial outcomes.
Across the 12-month program, the Graduate will take increasing ownership of defined projects and build the judgement to translate market feedback and performance data into scalable improvements.
Support the development and annual planning of the national POS portfolio across On Premise channels, including bars, clubs, HORECA, QSR, catering, fitness and campus.
Translate channel and outlet needs into practical POS briefs, adapting global assets and toolkits for local use while protecting Red Bull brand standards.
Coordinate the development, production and rollout of physical POS with agencies, regional printers and suppliers; assess options for quality, cost, lead time and distribution efficiency.
Maintain clear specifications, artwork, stock and deployment information so field teams can access the right tools and execute them consistently.
Support the creation and localization of digital POS and campaign assets, including static, motion and video formats for relevant On Premise occasions and channels.
Maintain the approved digital asset library and related content on relevant platforms, including DIPO, ensuring materials are current, easy to find and correctly described.
Work with marketing and field stakeholders to improve adoption of digital tools and approved artwork, including support for the Canva partnership and its pilot learnings where relevant.
Support the planning and delivery of trade marketing initiatives that strengthen visibility, customer value and consumer engagement in priority outlets.
Coordinate with KAMs and regional teams to ensure POS is matched to the outlet opportunity, available when needed and installed or used as intended.
Help communicate plans, standards and practical guidance to sales and field teams, and capture feedback from customers and users after rollout.
Insights, Budget & Continuous Improvement
Track POS requests, production, budgets, stock, deployment and execution status using agreed tools and reporting processes.
Use available sales, distribution, outlet and execution information to assess reach, usage and effectiveness; highlight gaps and recommend improvements.
Identify opportunities to simplify processes, reduce waste, improve regional coverage and make investment more measurable.
Share clear project updates and insights with stakeholders, escalating risks early and following actions through to completion.
Build a well-managed national POS portfolio that gives field teams practical, brand-right tools for priority channels and customers.
Improve the quality, cost efficiency and regional availability of POS through clear briefs, supplier coordination and informed production choices.
Strengthen digital asset access and adoption by keeping approved content current, searchable and easy to use.
Make POS execution and investment more visible through consistent tracking, reporting and actionable learning.
Develop the Graduate’s ability to own projects, work across teams and turn outlet feedback and data into scalable solutions.
Commercial or marketing degree, or a related qualification; recent graduate eligible for the Graduate Sales Program.
Strong interest in On Premise, trade marketing, customer experience and how brands win in physical environments.
Able to connect creative ideas and brand standards with outlet needs, practical execution and commercial impact.
Analytical and comfortable working with Excel, budgets, trackers and performance information; PowerPoint skills for clear presentations.
Organized and dependable, with strong coordination skills, attention to detail and the ability to meet several deadlines.
Confident communicator who can work constructively with internal teams, agencies, printers, suppliers and customers.
Curious about digital tools, content and emerging ways to improve the On Premise experience; willing to learn new systems.
Takes initiative, follows through on actions, raises challenges early and looks for practical solutions.
Personal attributes: Will-to-Win, credible, analytical, resilient, enthusiastic, respectful, energetic, resourceful, confident, innovative and a strong team player.
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
